2021 BTEC Business Level 3:
Unit 1 - Exploring Business (DISTINCTION*) Assignment 2 Corporate culture of Nike Nike's organizational culture is focused on creativity and innovation to provide products such as shoes, clothes and equipment that suit consumer preferences. The company is known for cutting-edge sports shoes, apparel and equipment.Nike Inc.’s organizational culture supports business resilience and capability. Organizational culture is the combination of traditions, habits, values, and behavioral expectations among employees.Nike’s workers are given a set of instructions, rules and expectations on how to do their jobs, with consideration for their relations with customers and other employees. This approach ensures that the company maintains its corporate culture, which partly contributes to the success of the business. As one of the giants in the global athletic shoe, apparel and equipment market, Nike Inc. continues its policies and strategies to promote an organizational culture that reinforces business resilience and competence.1 Nike promotes a culture of invention (corporate culture). The Nike business consists in building an extremely committed workforce for their employees. Due to this Nike succeeded in having employees conscious of the company's story. Nike has created some corporate culture rich with employee loyalty and team
- http://panmore.com/Nike-inc-organizational-culture-characteristics-analysis 1 / 2
spirit. Most of workers quote the company maxims like the ten commandment this is seen through the employees’ reviews 2 . Nike has a code of ethics for all employees called “inside the lines 3 ”.Nike also operates a global toll-free AlertLine for employees to confidentially report any suspected violations of the law or their code of ethics. One of the bases of the corporate culture of Nike is the encouragement of healthy living with a competitive spirit.Nike’s global strategy for human resources is to help unleash their employee’s potential across every area of their business that in turn enable Nike’s business growth. Nike has an adaptive culture due to its team, inspiring, growth, competitive, innovation, quality and coaching. The corporate cultures of Nike are team and innovation culture. This is identified as Nike keeps on innovating their products such as shoes, clothes and equipment over the years to interest and suit peoples change in taste and needs. This will positively affect the business as the employees will feel safe and motivated as Nike is making sure that they take care of their employees through the help of different policies and strategies.This will benefit the business as their employees will work harder in making sure all the work is done on time and at its best possible quality. Also, keeping their employees happy would create advantages for their business as their employees would leave good reviews which would be seen as ethical and would create a good brand image which would persuade more well trained employees into joining Nike in making it successful.However, this may negatively affect the business as customers would be demanding for more benefits or they might misuse this opportunity and create a bad impression about the business by leaving unsatisfied reviews which would eventually damage the brand image leading Nike to be seen as unethical. Furthermore, this would not benefit Nike as they might lose sales leading to a
2 https://www.indeed.com/cmp/Nike/reviews
- https://s1.q4cdn.com/806093406/files/doc_downloads/2019/05/Nike-Inside-the-Lines-Code-of-
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Conduct_May-2019.pdf