AIPMM CPM Certification Exam Questions and Answers 100% Correct
Question : intangibility
inseparability variability perishability
Correct answer: Nature and characteristic of a service
Question : Product
Price Promotion Place
Correct answer: What are the 4 Kotler's Market Strategies?
Question : Intensity of Competitive Rivalry
Threat of New Entrants Threat of Substitute Bargaining Power of Customers
Bargaining Power of Suppliers
Correct answer: What are Porter's 5 forces?
Question : Conceive
Plan Develop Qualify Launch Deliver Retire
Correct answer: What are the 7 phases of PLC?
Question : Conceive
Plan Develop Qualify
Correct answer: What are the steps of NPD? (Phases)
Question : Market Penetration
Correct answer: What is the strategy for existing
market/existing product? (Ansoff's Growth Matrix)
Question : Product Development
Correct answer: What is the strategy for existing market/new
product? (Ansoff's Growth Matrix)
Question : Market Development
Correct answer: What is the strategy for NEW
market/existing product? (Ansoff's Growth Matrix)
Question : Diversification
Correct answer: What is the strategy for new market/new
product? (Ansoff's Growth Matrix)