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AIPMM-CPM EXAM LATEST 2024 COMPLETE
150 REAL EXAM QUESTIONS AND CORRECT
DETAILED ANSWERS (VERIFIED ANSWERS)
GRADED A+
First step in the ideation process - Correct Answer - Generate ideas
Pricing objectives - Correct Answer - Sales Oriented Profit Oriented Status Quo
What are the 4 Kotler's Market Strategies? - Correct Answer - Product Price Promotion Place
What are Porter's 5 forces? - Correct Answer - Intensity of Competitive Rivalry Threat of New Entrants Threat of Substitute Bargaining Power of Customers Bargaining Power of Suppliers
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pg. 2 What are Porter's Decline Strategies? - Correct Answer - Leadership Niche Harvest Divest
Where is chasm found? - Correct Answer - Between early adopters and pragmatists
A profitable segment looking for measurable gains and must justify the cost of their purchase - Correct Answer - Pragmatists
A tool for portfolio management to determine the amount investment that should be put into them - Correct Answer - Boston Consulting Group Matrix
Strategy for Cash Cows products (High Market Share, Low Growth Rate) - Correct Answer - Hold Strategy
Strategy if you have a lot of products in the Dogs (Pets) category (Low Market Share, Low Growth Rate) - Correct Answer - Divest Strategy
Strategy if you have stars ( High Market Share, High Growth Rate) - Correct Answer - Invest Strategy
Strategy if you have a mix of Cash Cows, Dogs and Stars products - Correct Answer - Harvest Strategy
What are the 7 phases of PLC? - Correct Answer - Conceive Plan 2 / 3
pg. 3 Develop Qualify Launch Deliver Retire
What are the steps of NPD? (Phases) - Correct Answer - Conceive Plan Develop Qualify
What are the 3 special lifecyles? - Correct Answer - Styles Fad Fashion
What are the three aspects of the whole product? - Correct Answer - Core Actual Product Augmented
It is tangible or intangible. - Correct Answer - Product definition
It is type of product that the end user consume - Correct Answer - Consumer
Type of product that is purchased frequently - Correct Answer - Convenience
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