AIPMM - CPM PRACTICE EXAM LATEST
UPDATE QUESTIONS AND VERIFIED CORRECT
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Analysis - Correct Answer: In marketing and other social science disciplines, a variety of statistical and non-statistical methods are used to analyze data, instead of sheer intuition, or simple descriptive statistics.
Ansoff Growth Matrix - Correct Answer: Used to understand future growth
opportunities
Aspects of Brand - Correct Answer: Brand equity, Branding bonding, Brand loyalty, Brand audits and brand tracking
Between early adopters and pragmatists - Correct Answer: Where is chasm found?
Boston Consulting Group Market-Share Matrix - Correct Answer: A commonly used
growth-share framework that categorizes products within a company's portfolio according to growth rate, market share, and positive or negative cash flow
Boston Consulting Group Matrix - Correct Answer: A tool for portfolio management to determine the amount investment that should be put into them
Brand - Correct Answer: An identifying mark, label, trademark, imprint, or name that distinguishes the originator, creator, or manufacturer of a product or service.
Brand - Correct Answer: Promise of benefits that exist in customer's mind
Brand - Correct Answer: Vision of what the product must be and do for the consumers (Kotler)
brand extension - Correct Answer: Introducing a new or improved product by
associating it with an established brand image
Business Market Customers Organization
Product - Correct Answer: Knowledge Areas
Business Case document Market strategy document Market Needs document 1 / 2
Product Description document - Correct Answer: Outcome documents of the conceive phase before the plan phase
Common language - Correct Answer: Advantage of standardized PMF
Competitive Analysis - Correct Answer: Deliberate study of strategic and tactical strengths and weaknesses of current and potential competition
Conceive Plan Develop Qualify Launch Deliver
Retire - Correct Answer: What are the 7 phases of PLC?
Conceive Plan Develop
Qualify - Correct Answer: What are the steps of NPD? (Phases)
Conceive - Correct Answer: A low investment process to identify and conduct an initial evaluation on potential market opportunities to determine if greater resources should be committed in building a Business Case in the Plan Phase
Conceive Phase - Correct Answer: The first phase of the product management
lifecycle where product ideas are generated and assessed for market viability. This phase is sometimes referred to as the fuzzy front end
Concentric diversification strategy - Correct Answer: A strategy used to add new businesses that produce related products or are involved in related markets and activities.
Conglomerate diversification strategy - Correct Answer: A strategy used for entirely new product in an entirely new market
Consumer - Correct Answer: It is type of product that the end user consume
Convenience - Correct Answer: Type of product that is purchased frequently
Convenience Products - Correct Answer: Items bought on a regular basis to meet
immediate needs.
Core Actual Product
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