ARE 3222 Module 2 MindTap Past Exam QUESTIONS AND ANSWERS 100% score (reupdated 2025) ______ include external influences such as culture, family, and opinion leaders.
- Economic factors
- Social factors
- Situational factors
- Psychological factors - Correct Answers ✅b. Social
factors
True/False: Consumer behavior refers to the process of
ultimate buyers making purchasing decisions. - Correct Answers ✅True
True/False: Psychologist Kurt Lewin's basic theory of human
behavior is usually rewritten to apply to consumer behavior as a function of the effect of interpersonal influences (I) and personal factors (P) according to the functional formula B = f(I,P). - Correct Answers ✅True
True/False: According to A. H. Maslow, people buy products
such as life insurance and home security systems before buying clothes and making sure they have a place to live. - Correct Answers ✅False
True/False: Marketers have two ways of making consumers
adopt more favorable attitudes toward their products: first, 1 / 4
ARE 3222 Module 2 MindTap Past Exam QUESTIONS AND ANSWERS 100% score (reupdated 2025) by undertaking to change the attitudes; or, second, by changing the product so as to appeal to the existing attitudes
- Correct Answers ✅True
True/False: A firm with significant marketing activities outside
its own country is a domestic corporation - Correct Answers ✅False
True/False: An import quota is a trade restriction that limits
the number of goods that can enter a country for resale. - Correct Answers ✅True
True/False: An agreement in which a wholesaler or retailer
agrees to meet the operational requirements of a manufacturer is called a franchise agreement. - Correct Answers ✅True
True/False: A firm that uses market segmentation assumes
that different types of customers with different needs, preferences, and purchasing power can be served by a single marketing mix. - Correct Answers ✅False
True/False: Baby Boomers -- people born from 1946 until 1965
-- are decreasing in popularity as a segment to target because of their low disposable income. - Correct Answers ✅False 2 / 4
ARE 3222 Module 2 MindTap Past Exam QUESTIONS AND ANSWERS 100% score (reupdated 2025)
True/False: Engel's laws state that as family income increases,
the percent spent on recreation and education increases. - Correct Answers ✅True
- What are the three interpersonal determinants of
- Culture, regional, and family influences
- Culture, educational, and family influences
- Culture, income, and friends influences
- Culture, social, and family influences - Correct Answers
- Among Maslow's hierarchy of needs, the desire to be
- Safety needs
- Social or belongingness needs
- Physiological needs
- Esteem needs - Correct Answers ✅b. Social or
consumer behavior?
✅d. Culture, social, and family influences
accepted by people and groups important to that individual is
belongingness needs Reference group influences would be most likely to be significant in the decision to buy a.a Mercedes-Benz. 3 / 4
ARE 3222 Module 2 MindTap Past Exam QUESTIONS AND ANSWERS 100% score (reupdated 2025)
- a pencil.
- a washing machine.
- a loaf of bread. - Correct Answers ✅a Mercedes-Benz.
- the older consumer who feels somewhat left out of things.
- unmarried women, many of whom feel a need for stability
- new immigrants who really want to appear American.
- children, who base most of their buying decisions on
- What is the Asch phenomenon?
- Individuals conform to majority rule, only if that majority
- Individuals conform to a special reference group that goes
- Individuals conform to minority rule that goes to their
- Individuals conform to majority rule, even if that majority
- / 4
The single group within society that is most vulnerable to reference group influence is
in their lives.
outside influences. - Correct Answers ✅d. children, who base most of their buying decisions on outside influences.
rule goes to their belief.
to their belief.
belief.
rule goes against their belief. - Correct Answers ✅d.Individuals conform to majority rule, even if that majority rule goes against their belief.