WGU D378 Digital Marketing Science All lesson assessments Latest Update 2025-2026 Exam 130 Questions with 100% Verified Correct Answers Guaranteed A+ "Riding the hashtag" is a social media tactic that involves companies jumping into short- term, trending conversations. True or False? - CORRECT ANSWER: This statement is true. By using the riding the hashtag tactic, companies can see what people are talking about at a given time and introduce their own content, using the trending hashtag to gain publicity.
A beauty company tracks hashtags, retweets, and comments associated with the launch of its new lip gloss. Which metric is this company measuring?
- Sharing metrics
- Sales metrics
- Lead generation metrics
D. Consumption metrics - CORRECT ANSWER: A. Sharing metrics.
Each of the elements the company is tracking involves social media users sharing information about the product launch with others.
A business owner creates two digital marketing campaigns whose only difference is the photo of the product. The business owner does this to assess which photo is more effective.
- A/B testing
- Beta testing
- Dynamic content
- Varied design - CORRECT ANSWER: A. A/B testing. 1 / 4
A/B testing is specifically meant to test one version of something versus another, whether it is a subject line, introduction, button color, or photo, as in the example given.
A candle company launches an advertising campaign to increase brand awareness among a new target demographic. Which metric should the company use to evaluate the campaign's success?
- Number of leads
- Conversion rates
- Number of downloads
D. Referral traffic - CORRECT ANSWER: D. Referral traffic.
Referral traffic is an effective way to measure brand awareness because it measures the amount of traffic that arrived at a website from another source. Any time a website visitor arrives on a website from a link on a different website, including social media, Google Analytics considers that referral traffic.
A chief executive officer (CEO) requests information from the top of a traditional marketing funnel. Which stage of the customer journey is the CEO interested in?
- Interest
- Desire
- Action
D. Awareness - CORRECT ANSWER: D. Awareness.
Awareness is the first stage of the customer journey and considered the top of the funnel.
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A company decides to conduct a qualitative analysis of why its website has a high bounce rate among returning visitors. The company needs results as quickly as possible. Which approach should the company use?
- Survey 20 people
- Interview 20 people
- Host a focus group with 10 people
D. Conduct a heat mapping study with 5 people - CORRECT ANSWER: A. Survey 20
people.
Surveys are quicker to conduct than the other forms of qualitative research. Unlike interviews or focus groups, one person can simultaneously administer a survey to all participants, and participants can complete a survey independently. In this scenario, the marketing team can quickly develop and deploy a survey to gain a better understanding of its website visitors' motivations and attitudes.
A company follows influencers who are relevant to its audience so it can stay current on trends and better understand potential customers. Which tactic is this company practicing?
- Social media monitoring
- Reputation management
- Brand advocacy
D. Brand engagement - CORRECT ANSWER: A. Social media monitoring.
Social media monitoring follows relevant influencers and trends as a type of social media marketing strategy that informs an organization's content, tone, and other aspects of its social media presence.
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A company hires a digital marketing firm to assess its website and automated email campaigns. The firm recommends creating a list of key performance indicators (KPIs).What will implementing the recommendation accomplish?
- It will improve the customer database.
- It will increase social media shares.
- It will promote informed decision-making.
- It will filter out low-engagement prospects. - CORRECT ANSWER: C. It will promote
informed decision-making.
KPIs provide business-relevant data to make business decisions.
A company investigates why there are high bounce rates on its website and discovers that the average page load time is seven seconds. What should the company do to improve its page load time?
- Decrease font sizes across the pages
- Compress images into smaller formats on pages
- Ensure redirects go to the right pages
D. Increase JavaScript and HTML on pages - CORRECT ANSWER: B. Compress
images into smaller formats on pages.
Compressing images will help increase the page speed load time.
A company is donating $3 to a charity of a customer's choice for each purchase the customer makes online. Which type of loyalty program is the company using?
- Tiered
- Points-based
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