BCOR 2201 principles of marketing CU Boulder FINAL

pg. 1 BCOR 2201 principles of marketing CU Boulder FINAL & midterm exams 2025 latest prep test bank with 100 questions and correct answers plus study guide/ bcor 2201 midterm exam / bcor 2201 final exam 2025(new!)

2025 Final Exam Practice Questions Answer key provided at the end of the qs

• ESPN Magazine primarily sells to readers of sports magazines and advertisers.

ESPN Magazine chose a marketing mix that would appeal to men between the ages of 18-34. This decision is an example of…

• Demographic segmentation
• Tactical segmentation
• Cannibalization
• A clustering-based approach
• Which of the following people would most likely be the best needs-based target

segment for tickets to the home games of the Indianapolis Colts professional football team?

• people in the Indianapolis and surrounding areas interested in football
• men who played on a varsity sports in high school
• people who play golf in nearby areas
• sports lovers in the Midwest who seek professional sporting experiences 1 / 4

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• Wrigley's new Smoke-Be-Gone Gum" gives adults who use nicotine

gums to control their nicotine addictions new favors of their favorite foods like – “Pepperoni Pizza” and Boston Crème Pie”. This new gum is MOST LIKELY which type of innovation?

• continuous innovation
• dynamically continuous innovation
• discontinuous innovation
• insignificant innovation
• disruptive innovation

• Market segmentation involves aggregating prospective buyers into

groups that (1) and (2) will respond similarly to a marketing actions.

• respond differently to marketing messages
• have similar shopping styles
• will become loyal customers
• have common needs and motivations
• will become stakeholders of the organization

• A function that can be provided by an intermediary/channel of

distribution includes

• Negotiating prices
• Providing appropriate assortment of products.
• Gathering customer information.
• Storing products.
• All of the above.

• A perceptual map enables a manager to see how perceive

competing products or brands, as well as thefirm’s own product or brand.

• stakeholders
• competitors
• independent rating organizations such as Consumer Reports
• consumers
• the CEO of thefirm

• Brands provide value to consumers in which of the following ways?
• Reducing uncertainty
• Simplify decision making
• Improving satisfaction
• Express personality 2 / 4

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• All of the Above

• An advantage of using many online/digital communication methods is
• Clear measurement of impact through clicks and time spent on

visits

• All consumers use the internet for marketing communications
• Digital platforms are declining in consumer usage
• Influencers are typically not very credible in their followers’ eyes
• Buying products online is less convenient

• Candy bars should most likely be sold using which type of distribution

market coverage?

• Exclusive distribution
• Direct distribution
• Intensive distribution
• Dual distribution
• Selective distribution

• Thefirst step in developing a pricing strategy is to .
• Set the budget
• Specify the pricing objectives
• Identify the target consumer
• Determine how much the consumer is willing to pay
• Determine the elasticity of your product

• Consider the photo below. Huggies has successfully leveraged

the strong Huggies brand image among mothers in its use of when it introduced a full line of Huggies baby and Huggies toddler toiletries.

• / 4

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• Private Label
• Line Extension
• House of Brands
• Branded House
• Brand extensions

• Xunrui Communications is an upstart maker of smartphones for

the Chinese market. These smartphones retail for $265 in U.S. dollars, significantly less than the $750 to $1500 for smartphones marketed by Apple or Samsung. Xunrui Communications MOST LIKELY is using which pricing strategy in this example?

• Penetration pricing
• Dynamic pricing
• Skimming pricing
• High- Low Pricing

• A risk of overuse of sales promotions such as coupons is
• Aggravating your intermediaries who have to redeem the

promotions

• Training consumers to become reliant on and wait for promotions
• Dilute brand extendibility
• Reduce trial opportunities for your product
• Interfere with other product mix elements

• The manufacturer of a new fat-free ice cream that has the

consistency and taste of regular ice cream is thinking of using a penetration pricing strategy for its new product. Which of the following conditions (if it exists) would argue AGAINST using a penetration pricing strategy?

• Economies of scale in production would be substantial
• Retailers are not willing to carry new brands of ice cream in the

already overcrowded category

• Once the initial price is set, it is nearly impossible to lower the price

without alienating early buyers

• The ice cream market exhibits inelastic demand over a fairly broad

range of prices

• Which of the following statements about price elasticity of

demand is most accurate?

• / 4