BRAZE CERTIFIED MARKETER
EXAM QUESTIONS AND ANSWERS
User profile - ANSWER Shows all data points on a user Can send user details via api or csv file
"Out of the box data" - ANSWER standard user profile data automatically tracked by Braze's SDK
Custom data - ANSWER Data specific to your business tagged via SDK or sent via API.
Custom events - ANSWER Actions taken on your app or website
Custom attributes - ANSWER noun descriptions of your user (shoe size, age, etc)
APIs - ANSWER Application programming interface Basically a request for data
SDK - ANSWER Software development kit
Little pieces of code that can be added to digital applications to support new capabilities
The Braze SDK allows you to track every users' engagement with your app or site
Segmentation - ANSWER Act of dividing your users into groups based on 1 or many filters Ways to use segments in Braze Send personalized messages Seeing patterns in user activity to measure growth of key audiences
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Webhooks - ANSWER channel that involves passing info from Braze to another system that takes care of its delivery
allow you to connect with your users by connecting Braze to 3rd Party systems like Facebook Messenger, Slack, and more!
Automated message from one system to another after an event has occurred (ex:
airbnb "thanks for booking with us!")
Intelligent Selection - ANSWER allows Braze to monitor the performance of variants and adjust their percentages to optimize the test, sot that better performing variants receive more users
Currents - ANSWER allows to take all data out of Braze to analyze, play with visualization and more
Streams continuous event data from Braze - letting you use data more intelligently.
IP Warmup - ANSWER Send a relatively small # of emails out in first batch, then more, then more Establishing level of trust with mailbox provider
Sunsetting - ANSWER process of pushing users out of messaging campaigns
Tags - ANSWER Add tags to segments, campaigns and canvases to make them easier to filter and locate in the dashboard
Data Point - ANSWER a term used in your contract to define your pricing structure. It refers to any piece of information that is logged against a user profile. Only out-of-the-box-data is exempt from being counted as a data point.
Boolean - ANSWER Custom Attribute data type True/False Useful for storing binary data
Numbers - ANSWER Custom Attribute data type Integers and floats 2 / 3
Strings - ANSWER Custom Attribute data type Storing user input, like favorite brand or phone number
Arrays - ANSWER Custom Attribute data type
Stores related lists of info about your users (ex: movies watched)
Time - ANSWER Custom Attribute data type Store the last time a specific action was taken
Purchase and revenue tracking - ANSWER Custom Attribute data type Records in-app purchases and establishes the LTV of each individual
Remarketing and marketing activity - ANSWER Types of filters for segmentation
Exporting segment data - ANSWER APIs CSV export for up to 50 custom events/attributes CSV export email addresses
Segment Insights and Analytics Tracking - ANSWER allows you to visualize your segment data on the on the App Usage, Revenue and Custom Events pages up to 25 segments
Content & urgency - ANSWER Messaging Matrix: 2 components
Scheduled delivery - ANSWER delivery at specific times
Intelligent Delivery - ANSWER each user will receive the campaign at the time they are most likely to engage
Action-based Delivery - ANSWER Email/push is delivered after a user completes an action (i.e., purchasing a product)
API Triggered Delivery - ANSWER Email/push is delivered after an update or import of an API
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