1 / 11
BSG Final Exam Study Questions 2023 - 2024 With Verified Answers 1.The projected growth in buyer demand for BRANDED athletic footwear
is:
A)3-5% annually in North America and Europe-Africa in Years 16-20 and 7- 9% annually in Latin America and the Asia Pacific regions in Years 16-20.B)6-9% annually in all four geographic regions during Years 11-15 and 4- 7% annually in all four regions during Years 16-20.C)5-7% annually in North America during the Year 11-15 periods and 4- 6% annually in North America during the Year 16-20 period.D)10-12% annually in Europe-Africa and the Asia-Pacific during Years 11- 15 and 8-10% annually in these same two regions during Years 16-20.E)6-8% annually in Latin-America and North America during the Year 11-15 period and 5-7% annually in the same two regions during the Year 16-20
period.ANS : A) 3-5% annually in North America and Europe-Africa in
Years 16-20 and 7-9% annually in Latin America and the Asia Pacific regions in Years 16-20.
2.Which of the following statement about the IMPORTANCE of each competi- tor factor (most particularly influential competitive factors like 1 / 3
2 / 11
S/Q ratings, models/styles, and selling prices) in determining company sales volumes and market shares in a particular geographic region is false?A)Tiny cross-company differences on a highly influential competitive factor (like S/Q ratings, the number of models/styles offered, and selling prices) nearly always have a bigger impact on company sales/market shares in a region than do large differences on less influential competitive factors.B)Big S/Q rating differences in a region always weigh heavily in accounting for company-to-company differences in branded pairs sold and market share in all four regions.C)As the spread between the company with the region's highest S/Q rating and the company with the lowest S/Q rating becomes smaller and smaller, the weaker is the unit sales/market share impact of the differences in the S/Q ratings among competing companies.D)In the rare instance that all companies should happen to have exactly the same S/Q ratings on their branded footwear in a region wholesale and internet segments, then S/Q ratings become a total competitor nonfactor and have zero impact on buyer appeal for one company's brand versus another.E)How much company S/Q rating matter in determining each company's unit sales/market share in a region is not fixed amount but rather is an amount that varies from "big" (when the differences are "small") to "zero" (when the S/Q ratings of rivals are identical)ANS : A) Tiny cross- company differ- ences on a highly influential competitive factor (like 2 / 3
3 / 11
S/Q ratings, the number of models/styles offered, and selling prices) nearly always have a bigger impact
- / 3