BUAD 332 EXAM 1 BUSINESS LOGISTICS AND

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BUAD 332 EXAM 1 – BUSINESS LOGISTICS AND

SUPPLY CHAIN MANAGEMENT TEST LATEST 2025 /

2026 ACTUAL EXAM WITH COMPLETE QUESTIONS

AND CORRECT DETAILED ANSWERS (100%

VERIFIED ANSWERS) |ALREADY GRADED A+|

||VERIFIED EXAM!!!|| ||LATEST EXAM!!!||

Customer value - Answer-the customers perception of what they want to have happen in a specific use situation, with the help of a product or service, in order to accomplish a desired purpose or goal.

customer satisfaction customer value - Answer-= performance =importance

• key aspects of customer value - Answer-1. tradeoff of

benefits and sacrifices

• interaction of both customer and product
• Relative to competitors, individuals, and situations
• goal driven by customers desired attributes, desired

outcomes, and need goals

• Dynamic- in that it changes overtime 1 / 3

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Value judgement - Answer-the way that customers make judgment about value.

Customer gains (value hierarchy) - Answer-- positive (benefits) and negative (sacrifices) effects ON the customer... aka customers world vs.

• ANYTHING firm controls (product attributes-physical

product/service)...aka marketers world

What makes customer's perception of value change? - Answer-- the environment (economy, trends)

- consumers: life changes

changes from other companies

What does a customer value oriented firm look like? - Answer-- puts the customers first -committed to innovation -organize everything in the company around delivering -customer value continuous learning about customers 2 / 3

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What are some sources of customer value learning? - Answer-- value hierarchies

• value maps
• other analytical tools

what are some customer learning methods? - Answer-- customer interaction, customer research, 3rd part customer research, secondary reports, analyzing market trends

customer value strategy process - Answer-1. identify the value

• choose the value
• provide the value
• communicate the value
• assess the delivered value

What is marketing? - Answer-managing profitable customer relationships. Its about the CUSTOMERS

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