BUAD 332 EXAM 2, BUSINESS LOGISTICS
EXAM, SUPPLY CHAIN M ANAGEMENT,
BUAD TEST QUESTIONS, OPERATIONAL
STRATEGY, BUAD 332 ANSWERS,
LOGISTICS EXAM
Question : At which stage of the consumer buying decision
process is cognitive dissonance relevant?
CORRECT ANSWER: Post-purchase behavior
Question : What is consumer buying behavior?
CORRECT ANSWER: Behavior of people who buy goods
and services for personal use
Question : The people in consumer buying behavior make up:
CORRECT ANSWER: Consumer market
Question : What is the central question for marketers?
CORRECT ANSWER: How do consumers respond to
various marketing efforts the company might use?
Question : What does the simple model of consumer buy
behavior look like?
CORRECT ANSWER: Consumers receive stimuli from
marketers and then buyers respond
Question : What do marketers want to understand the most in
the simple model of consumer behavior?
CORRECT ANSWER: Buyer's black box of characteristics
and decision processes
Question : What is the most basic cause of a person's wants
and behavior?
CORRECT ANSWER: Culture
Question : What does culture include?
CORRECT ANSWER: Basic values, perceptions, wants,
and behaviors
Question : What is a subculture?
CORRECT ANSWER: Groups of people with shared value
systems based on common life experiences
Question : What are important since not all subcultures are
marketed to the same?
CORRECT ANSWER: Nuances
Question : T or F: All subcultures are marketed to the same
CORRECT ANSWER: False
Question : What is measured by a combination of occupation,
income, education, wealth, and other variables?
CORRECT ANSWER: Social class
Question : Why do wealthier individuals respond differently
to stimuli than economically struggling individuals do?
CORRECT ANSWER: Social norms are different
Question : What are the social factors?
CORRECT ANSWER: Groups, family, and roles/status
Question : Which social factor deals with reference (opinion
leaders) and aspiration?
CORRECT ANSWER: Group
Question : Which social factor is the most important to
marketers?
CORRECT ANSWER: Family
Question : What social factor means expected activities?
CORRECT ANSWER: Role
Question : What social factor means esteem given by
society?
CORRECT ANSWER: Status
Question : What are the personal factors?
CORRECT ANSWER: Age and life-cycle stage,
occupation, and economic situation
Question : What's the first step in the buyer decision process?
CORRECT ANSWER: Need recognition
Question : What happens during need recognition?
CORRECT ANSWER: Buyer becomes aware of a
difference between a desired state and an actual condition
Question : What is the second step in the buying decision
process?
CORRECT ANSWER: Information search
Question : What happens during the information search
process?
CORRECT ANSWER: It begins after the consumer
becomes aware of the problem or need
Question : What are the different sources of information?
CORRECT ANSWER: Personal, commercial, public, and
experiential