BUAD 332 FINAL EXAM , BUSINESS
LOGISTICS EXAM, SUPPLY CHAIN
MANAGEMENT, BUAD TES T QUESTIONS,
OPERATIONAL STRATEGY , BUAD 332
ANSWERS, LOGISTICS EXAM
Question : definition: Connecting directly with carefully targeted individual customers to both obtain immediate response and cultivate lasting customer relationships
CORRECT ANSWER: Direct Marketing
Question : What is the fastest growing form of marketing?
CORRECT ANSWER: Direct marketing
-10% of U.S. economy is generated by direct marketing sales
Question : What are the forms of direct marketing?
CORRECT ANSWER: -Direct-mail
-Catalog -Telemarketing -mobile phone marketing
Question : Definition : Direct marketing through print, video, or digital methods that are mailed to select customers, made available in stores or presented online
CORRECT ANSWER: Catalog marketing
Question : Definition: Involves sending an offer, announcement, reminder, or other item to a person at a particular physical or virtual address
CORRECT ANSWER: Direct-mail marketing
-largest direct marketing medium
Question : Example of direct mail marketing in class
CORRECT ANSWER: JDA
Question : Definition: Marketers use inbound and outbound call to sell direct to customers
CORRECT ANSWER: Telemarketing
Question : Definition: Company efforts to market products and services and build customer relationships over the internet
CORRECT ANSWER: Online marketing
Question : Definition: so called dot-coms, which operate only online without any brick and mortar presence
CORRECT ANSWER: Click-only companies
Question : Types of click-only firms
CORRECT ANSWER: -E-tailers (Amazon)
-Search engines and portals (Google) -Transaction sites (eBay) -Content sites (ESPN)
Question : clicker
CORRECT ANSWER: Yahoo is a search engine & content
site
Question : Definition: Traditional brick and mortar stores that have added online marketing operations
CORRECT ANSWER: Click-and-mortar
Question : Why are many click and mortar stores having
more success than traditional brick and mortar stores?
CORRECT ANSWER: Omni-presence
Question : What was the example in class of a click and
mortar store?
CORRECT ANSWER: Best Buy
Question : Definition: Businesses using websites, e-mail, online catalogs, online trading networks, and other online resources to reach new business customers, serve current customers more effectively, and obtain buying efficiencies and better prices
CORRECT ANSWER: Business to business (B2B) online
marketing
Question : Definition: Online exchanges of goods and information between final customers
CORRECT ANSWER: Customer to customer (C2C) online
marketing
Question : Types of C2C marketing
CORRECT ANSWER: Auction sites & Blogs and forums
Question : corporate website
CORRECT ANSWER: designed to build customer
goodwill, collect customer feedback, and supplement other sales channels rather than sell the company's products directly -this is an example of "public relations"
Question : marketing web site
CORRECT ANSWER: a web site that engages consumers
to move them closer to a direct purchase or other marketing outcome -this is an example of "direct marketing"
Question : Where are these companies headquartered?
-Adidas