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BUAD 332 FINAL EXAM – BUSINESS LOGISTICS AND
SUPPLY CHAIN MANAGEMENT TEST LATEST 2025 /
2026 ACTUAL EXAM WITH COMPLETE QUESTIONS
AND CORRECT DETAILED ANSWERS (100%
VERIFIED ANSWERS) |ALREADY GRADED A+|
||PROFESSOR VERIFIED|| ||LATEST EXAM!!!|| 2025/
2026
definition: Connecting directly with carefully targeted
individual customers to both obtain immediate response and cultivate lasting customer relationships - Answer- Direct Marketing
What is the fastest growing form of marketing? - Answer- Direct marketing
-10% of U.S. economy is generated by direct marketing sales
What are the forms of direct marketing? - Answer--Direct- mail -Catalog -Telemarketing 1 / 3
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-mobile phone marketing
Definition : Direct marketing through print, video, or digital
methods that are mailed to select customers, made available in stores or presented online - Answer-Catalog marketing
Definition: Involves sending an offer, announcement,
reminder, or other item to a person at a particular physical or virtual address - Answer-Direct-mail marketing
-largest direct marketing medium
Example of direct mail marketing in class - Answer-JDA
Definition: Marketers use inbound and outbound call to sell
direct to customers - Answer-Telemarketing
Definition: Company efforts to market products and
services and build customer relationships over the internet
- Answer-Online marketing
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Definition: so called dot-coms, which operate only online
without any brick and mortar presence - Answer-Click-only companies
Types of click-only firms - Answer--E-tailers (Amazon) -Search engines and portals (Google) -Transaction sites (eBay) -Content sites (ESPN)
clicker: Yahoo is a search engine & content site
Definition: Traditional brick and mortar stores that have
added online marketing operations - Answer-Click-and- mortar
Why are many click and mortar stores having more success than traditional brick and mortar stores? - Answer-Omni-presence
What was the example in class of a click and mortar store? - Answer-Best Buy
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