CCI 150 - Exam 2 - Gary UTK Latest Version Graded A+
Question : scoop
CORRECT ANSWER : the UT magazine that a particular
class creates
Question : true or false? magazines are highly demassified
CORRECT ANSWER : true
Question : populist style
CORRECT ANSWER : popular and entertainment style of
magazines, often near checkout counters
Question : elitist style
CORRECT ANSWER : Smithsonian and national
geographic type of info mag style
Question : economic imperative
CORRECT ANSWER : the need to make money to stay in
business
Question : Economic Imperative
CORRECT ANSWER : this is the reason there are more
populist styles of magazines
Question : convergence
CORRECT ANSWER : the term that most magazines have
an online presence; include pics and vids
Question : advertising
CORRECT ANSWER : how most magazines make most of
their profit
Question : 70-80%
CORRECT ANSWER : how much of a magazine is ADs
Question : readership
CORRECT ANSWER : the group of people who regularly
read a particular newspaper, magazine, etc.
Question : true or false? advertisers are more interested in a
specific audience than a large one
CORRECT ANSWER : true
Question : Consumer
CORRECT ANSWER : type of magazine; anything you can
go buy; men's, women's, home & garden, news, etc
Question : non-consumer
CORRECT ANSWER : type of magazine; not found on
newsstand, sponsored, trade-means business
Question : 90%
CORRECT ANSWER : What percent of magazines are non-
consumer?
Question : 'zines
CORRECT ANSWER : marketing purposed magazines
Question : place-based
CORRECT ANSWER : magazines that are different on
where you live
Question : sunday supplements
CORRECT ANSWER : magazines that come with Sunday
newspapers
Question : regional & city
CORRECT ANSWER : magazines for people who live in
specific areas
Question : PR
CORRECT ANSWER : type of non-consumer magazine that
helps maintain relationships