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CMN 010V Midterm 1 UC Davis questions and answers rated A+
Question : Communication
Correct answer: the process of sending and receiving
messages/information
Question : pyramid of communication
Correct answer: societal: w society, large mass audience
institutional: large organizations/instit
group: ppl w high group iden
interpersonal: 2+ ppl
intrapersonal: with self
Question : theories of communication goals
Correct answer: find its meaning and function to provide
explanation
predicting communication and its consequences
Question : theory
Correct answer: statement(s) about reality to explain or
predict relationships/phenomena
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Question : Transmission Model of Communication
Correct answer: - a linear process
begins with sender who makes message and ends with audience being the receiver -only effective when desired effect reached; when message received and interpreted correctly sender --> message --> channel --> receiver --> effect
Question : Noise
Correct answer: any disturbance that interferes with the
transmission of a message and prevents the desired effect from being reached
Question : SMCR Model of Communication (Berlo)
Correct answer: - message comes from sender source
message = what is being communicated
message goes through channel to reach receiver
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sender --> message --> channel --> receiver + encoding/decoding
Question : encode
Correct answer: turning intended message into symbols/words
Question : decode
Correct answer: turning communicated symbols/words into
meaning
Question : feedback loop
Correct answer: receiver sending info back to receiver in
communication model
Question : Reception and Audience Theories
Correct answer: focus on receiver; meaning depends on
receiver --> can be multiple different interpretations of messages
Question : polysemic
Correct answer: having many meanings
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Question : Theory of Encoding and Decoding
Correct answer: Production:
ideas encoded into message
influenced by sender's background and their perception of receiver
Circulation:
message available to receiver
Use:
process of consumption and interpretation by receiver of the message
Reproduction:
application/consequences of receiver's use
Question : Theory of Encoding and Decoding Meanings
Correct answer: Dominant: