Marketing 4500 FINAL EXAM QUESTIONS WITH
COMPLETE SOLUTIONS 2024
Which of the following is a characteristic of direct marketing? - Correct Answer Products sold directly to the consumer What is an important source of demographic information for many direct marketers? - Correct Answer US Census The Prizm segmentation system organizes consumer information according to what criteria? - Correct Answer Zip-Codes What is data mining? - Correct Answer Using statistical formulas to find ideal customer type Which of the following is not a type of direct marketing media? - Correct Answer All of the above are direct marketing media Databases are often prioritized in terms of recency, frequency and - Correct Answer monetary tansactions The use of direct marketing has increased in recent years because of all of the following reasons
except: - Correct Answer expansion of indoor malls
What is the main objective for direct marketing? - Correct Answer making the sale What is one of the main disadvantages of using direct marketing media? - Correct Answer Image problems All of the following have contributed to the growth of direct marketing EXCEPT: - Correct Answer postage rate increases One of the reasons for the recent, rapid growth of direct marketing in America is - Correct Answer increased use of consumer credit cards 1 / 2
All of the following factors have contributed to the increased attractiveness of direct marketing
EXCEPT: - Correct Answer attractiveness of malls for family entertainment
Because public relations communications (publicity) are typically perceived as ___, they are not subject to the problems with clutter that are common to other forms of promotional communication
- Correct Answer news items
- / 2
The difference between the monetary value of a nation's exports and imports is its: - Correct Answer balance of trade A balance of trade deficit increases when: - Correct Answer country imports more than they export Which of the following is an example of a major external environmental factor that a company must consider when analyzing the international marketing environment? - Correct Answer Economic Political/Legal Cultural Demographic Which of the following is a part of the economic environment of a foreign country? - Correct Answer Standard of Living Per-Capita Income Economic Infrastructure Distribution of Wealth Currency Stability Exchange Rates Which of the following is a cultural factor affecting international marketing? - Correct Answer Customs Tastes Language Values Norms Ethical/Moral Standards