CompXM Simulation Segment Centers at the End of Each Round
0 1 2 3 4
Ark Elite Pfmn 11.4 12.5 13.6 14.7 15.8 Size 10.5 9.7 8.9 8.1 7.3 Able Thrift Pfmn 6.5 7 7.5 8 8.5 Size 13.7 13.2 12.7 12.2 11.7 Acre Core Pfmn 8.2 9 9.8 10.6 11.4 Size 12 11.2 10.4 9.6 8.8 Awe Nano Pfmn 9.7 10.5 11.3 12.1 12.9 Size 8.8 7.7 6.6 5.5 4.4
Table 3 Ideal Spot Offsets:
Customers prefer products located this distance from the center of the segment circle.Pfmn Size Elite1.1 -0.8 Thrift 0.0 0.0 Core0.4 -0.4 Nano0.8 -1.1 Ideal Position for Product Position in Segment = Center point + Ideal Point Offset
1 2 3 4
Ark Elite Pfmn 13.6 14.7 15.8 16.9 Size 8.9 8.1 7.3 6.5 Able Thrift Pfmn 7.0 7.5 8.0 8.5 Size 13.2 12.7 12.2 11.7 Acre Core Pfmn 9.4 10.2 11.0 11.8 Size 10.8 10.0 9.2 8.4 Awe Nano Pfmn 11.3 12.1 12.9 13.7 Size 6.6 5.5 4.4 3.3 Table 4 Beginning Segment Growth Rates Round 0Round 1Round 2Round 3Round 4 Ark Elite 16.00% Able Thrift 11.00% Acre Core 10.00% Awe Nano 14.00% 1 / 2
Percent of MarketCalculated Round 0Round 1Round 2Round 3Round 4Δ / year Ark Elite 18.4%19.1%19.7%20.4%21.0% 0.7% Able Thrift 27.0%26.7%26.4%26.1%25.8% -0.3% Acre Core 35.3%34.6%34.0%33.3%32.6% -0.7% Awe Nano 19.3%19.6%20.0%20.3%20.6% 0.3% Buying CriteriaTop Criteria highlighted AgePricePosition YearsImp Low High Imp Perf Ark Elite 0 34% $ 30.00 $ 42.00 24% 15.8 Able Thrift 3 10% $ 14.00 $ 26.00 55% 8 Acre Core 2 20% $ 20.00 $ 32.00 46% 11 Awe Nano 1 20% $ 28.00 $ 40.00 27% 12.9 Age - conditional format applied to show red if above Ideal Age or Green if less than or equal to Ideal age IdealRound 0Round 1Round 2Round 3 Ark Elite0.0 1.1 1.4 Able Thrift3.0 5.1 3.1 Acre Core2.0 2.2 1.8 Awe Nano1.0 1.1 1.4
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