CPCA Practice Exam Questions With 100% Correct Answers
all of the above (panel data) - answer✔✔which of the following measures in panel data affect sales volume for a category?
# of buyers and $/purchase
HH penetration and volume per buyer
HH penetration and buying rate
All of these answers are correct warehouse shipment data - answer✔✔Which of the following data sources is the least useful when completing product assortment analysis?To identify the total value of all items included in the "basket" during an average shopping trip when certain items included or not included in the "basket" - answer✔✔Which of the following best describes the purpose of a "market basket analysis" false (store) - answer✔✔True or False: a store's image has very little to do with product assortment decision.false (consumer) - answer✔✔True or False: consumer demographic profiles will remain consistent within a given geography over time but will vary by region.a measure used to indicate an increase in product sales volume due to some type of tactical activity - answer✔✔which of the following statements best describes the term "lift"?
the height that products should be placed on the shelves
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change in product assortment after an efficient assortment analysis
a measure used to indicate an increase in product sales volume due to some type of tactical activity
frequency during which a product should be placed on promotion large dollar sales, high household penetration, high purchase frequency - answer✔✔what are the most common characteristics of the destination role in grocery format?
large dollar sales, high household penetration, low purchase frequency
large dollar sales, high household penetration, high purchase frequency
large dollar sales, low household penetration, high purchase frequency
large dollar sales, high household penetration, average purchase frequency all of the above (data) - answer✔✔at what levels is syndicated scanner data available?
segment level
SKU level
subcategory level
brand level
category level
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all of the above to balance lower margins required on more price-sensitive product with higher margin products to achieve category margin objective - answer✔✔why do some retailers choose to use a "blended margin" strategy?
to calculate total category margin through average sub-category margins
to balance lower margins required on more price-sensitive product with higher margin products to achieve category margin objective
to measure department margin because syndicated data vendors only provide category-level margin data
to obtain a balanced market level margin by integrating syndicated margin data with internal margin data True (temp price reduction) - answer✔✔True or False: Incremental volume is affected by temporary price reduction displays, temporary price reductions (TPR), promoted pricing - answer✔✔incremental volume is affected by which of the following?
regular pricing, temporary price reductions (TPR), baseline prices
displays, shelving, in-store merchandising
displays, temporary price reductions (TPR), promoted pricing
shelving, regular pricing, new products/assortment store cluster size - answer✔✔which of the following measures is not available through panel data?
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penetration rate
purchase size
sales volume
store cluster size
Buying rate
purchase frequency false (price) - answer✔✔True or False: The average promoted price at one retailer can be higher than the non-promoted price at different retailer in the same market place the process of identifying poor performance items that should be deleted from the product assortment to improve category sales - answer✔✔what is SKU rationalization?
the process of selecting new items to add to the product assortment to increase market coverage to 100%
the process of identifying niche items which cater to under performing key shopper segment
none of these answers are correct
the process of identifying poor performance items that should be deleted from the product assortment to improve category sales all of the above (channel) - answer✔✔why is "channel blurring" occurring in the retail industry?
retailers are looking for new ways to increase consumer spending by offering new categories and services
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