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DMI + AMA Pro Certification Questions With Complete Solutions
Question 1: Your campaign budget for Q2 has been decreased
but management still expect you to increase the company's social following across Facebook, LinkedIn, and Instagram.What are the best methods you can adopt to build a loyal
community? Choose TWO of the following:
CORRECT ANSWER : 2. Use hashtags in posts to increase
discoverability
CORRECT ANSWER : 4. Join social platform groups relevant
to your business
Question 2: You were successful in your community building
efforts and have increased the company's social following by 9% across Facebook, LinkedIn, and Instagram. Now your challenge is to sustain this community. What are the best
methods for doing this? Choose TWO of the following:
CORRECT ANSWER : 1. Include a personal name in public
social responses
CORRECT ANSWER : 2. Use persuasive CTAs in posts that
encourage actions
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Question 3: Posting regularly on social media platforms makes
you more visible to potential customers. When posting content on social platforms, what best practices should you follow?
Choose TWO of the following:
CORRECT ANSWER : 1. Ensure posts are topical and relevant
CORRECT ANSWER : 2. Include photos and videos
Question 4: Video is important in digital marketing, as it can
offer marketers a huge return on investment. When posting video content on social media platforms, what best practices
should you follow? Choose TWO of the following:
CORRECT ANSWER : 2. Capture and share live events
CORRECT ANSWER: 4. Design your videos for vertical views
Question 5: You've been asked to train a new digital marketing
intern on the best practices to follow when using hashtags.Which key hashtag rules have been broken in this image?"Check out these 10 reasons why you should become a digital marketer! ◡̈ #digitalmarketingintheunitedstates #digital
#marketing #content #marketing Choose TWO of the following:
CORRECT ANSWER : 2. Capitalize hashtags appropriately
CORRECT ANSWER : 3. Avoid using lots of hashtags
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Question 6: Engaging audiences is an essential tactic for
businesses to help drive sales. You would like to give a 25% discount to customers via a Facebook post. What type of post is
most suitable for this? Choose ONE of the following:
CORRECT ANSWER : 1. Offer post
Question 7: You want to ensure that a video you post on
YouTube is watched by your target audience. What best practices should you follow when posting video content to
YouTube? Choose TWO of the following:
CORRECT ANSWER : 3. Include target keywords in the video's
raw file name
CORRECT ANSWER : 4. Use high-resolution video
Question 8: Your digital marketing intern was about to regram a
follower's post on your Instagram account. Based on the images shown, which best practices for regramming UGC have yet to
be applied? Choose TWO of the following:
CORRECT ANSWER: 1. Avoid editing content
CORRECT ANSWER : 3. Give credit to owner
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Question 9: Posting content regularly on LinkedIn can help
position you as an authority on your topic. What are some of the best practices that should be followed when posting on
LinkedIn? Choose TWO of the following:
CORRECT ANSWER : 3. Ask co-workers to share company
posts
CORRECT ANSWER : 4. Adopt a professional tone
Question 10: You can post content on Pinterest to help potential
customers find out about your products and services. What are some of the best practices you should follow when posting
content on Pinterest? Choose TWO of the following:
CORRECT ANSWER : 2. Use a headline to reinforce your
message
CORRECT ANSWER : 4. Include descriptive copy
Question 11: Optimizing your Facebook and Instagram ad
campaigns can boost your return on investment. How can you optimize ad serving on Facebook and Instagram? Choose TWO
of the following:
CORRECT ANSWER : 3. Use Link Clicks to serve ads to
people who are most likely to click on them