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DMI Pro Exam Questions With Complete Solutions question 1 Two of the most important principles in Digital Marketing are outbound and inbound marketing.
Drag and drop each characteristic to the appropriate marketing strategy.
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Inbound Marketing Outbound Marketing 1Pull strategy Closely aligned with digital marketing Attracts leads by providing helpful content 2Push strategy Uses volume and repetition to spread word of existence Associated with traditional and digital marketing
question 2 Even when traditional and digital marketing work hand in hand, they are profoundly different in their communication style and effect on consumers.
Drag and drop each characteristic to the type of marketing with which it is most closely aligned.
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Traditional Marketing Digital Marketing 1One-to-many Passive Audience Outbound Mass 2One-to-one Individual Active Audience Inbound
question 3 Research can help you make informed decisions about what digital channels you should use and prioritize. When working within the limits of a budget, marketers need to choose the most cost-effective channels to reach their set objectives.
Match each online business opportunity to the most appropriate digital channel.
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PPC SEO Content Marketing Social Media 1Drives interested consumers to a website landing page 2Increases the visibility and searchability of online assets 3Promotes product awareness through content distribution and audience engagement 4Improves brand personality and appeal
CORRECT answers:
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1Drives interested consumers to a website landing page 2Increases the visibility and searchability of online assets 3Improves brand personality and appeal 4Promotes product awareness through content distribution and audience engagement
question 4 In order to establish myself as a digital marketing expert, I will complete a diploma in digital marketing.'
What elements of a SMART objective are illustrated in this
statement? Answer:
Choose TWO of the following:
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1 Strategic Strategic 3 Time-bound
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Time-bound 2 Measurable Measurable 4 Specific Specific
question 5 There are a variety of tools and approaches available to track industry trends.Match each audience insight to the CORRECT research tool and approach.
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Social media Creates a picture of who your current audience are and what they like1 Behavior analytics Gathers data around the actions users take on a website2 Market research