Foundations of Marketing 8th Edition Pride Test Bank
TRUE/FALSE
1 : Marketing consists primarily of selling and advertising.
A : true
B : false
Correct Answer : B
- : The broadest and simplest definition of marketing states that it is the development and
efficient distribution of products for consumer segments.
A : true
B : false
Correct Answer : B
3 : Customers are the focal point of all marketing activities.
A : true
B : false
Correct Answer : A
- : A target market is a specific group of customers on whom an organization focuses its
marketing efforts.
A : true
B : false
Correct Answer : A
5 : A target market is always defined by demographics.
A : true
B : false
Correct Answer : B
- : The marketing mix consists of three major variables: product, price, and distribution.
A : true
B : false
Correct Answer : B
7 : In marketing, a product can be a good or a service but not an idea.
A : true
B : false
Correct Answer : B
- : Marketing efforts do not involve the design and development of products. 1 / 4
A : true
B : false
Correct Answer : B
9 : Products can be goods, services, or ideas.
A : true
B : false
Correct Answer : A
10 : Services are provided by applying human and mechanical efforts to people or objects to provide intangible benefits to customer.
A : true
B : false
Correct Answer : A
11 : The actual physical production of goods is a marketing activity.
A : true
B : false
Correct Answer : B
12 : Promotion can help sustain interest in established products that have long been available.
A : true
B : false
Correct Answer : A
13 : The distribution variable in a marketing mix is directed toward making products available in the quantities desired to as many target market customers as possible and keeping the total inventory, transportation, and storage costs as low as possible.
A : true
B : false
Correct Answer : A
14 : Customers are interested in a products price because they are concerned about the value obtained in an exchange.
A : true
B : false
Correct Answer : A
15 : Price is seldom used as a competitive tool.
A : true
B : false
Correct Answer : B
16 : For an exchange to occur, at least one of the parties must be willing to give up his or her something of value.
A : true 2 / 4
B : false
Correct Answer : B
17 : The outcomes of a marketers decisions and actions may be affected by the variables in the marketing environment.
A : true
B : false
Correct Answer : A
18 : Changes in the marketing environment always hurt marketing efforts.
A : true
B : false
Correct Answer : B
19 : The marketing environment is a set of static, unchanging surroundings.
A : true
B : false
Correct Answer : B
20 : The marketing concept stresses that a business organization can best achieve its goal by providing customer satisfaction through coordinated activities.
A : true
B : false
Correct Answer : A
21 : Achievement of the firms overall goals is part of the marketing concept.
A : true
B : false
Correct Answer : A
22 : The marketing concept is a philosophy that a business organization should employ to satisfy customers needs while achieving the overall goals of the organization.
A : true
B : false
Correct Answer : A
23 : The marketing concept is a philanthropic philosophy aimed at helping customers at the expense of the business organization.
A : true
B : false
Correct Answer : B
24 : The marketing concept is a management philosophy, not a second definition of marketing.
A : true
B : false
- / 4
Correct Answer : A
25 : Profit, even at the expense of customers satisfaction, is the major thrust of the marketing concept.
A : true
B : false
Correct Answer : B
26 : The marketing concept directly affects marketing activities but should have negligible impact on other organizational activities.
A : true
B : false
Correct Answer : B
27 : The market concept stresses that an organization can best achieve its objectives by being customer-oriented.
A : true
B : false
Correct Answer : A
28 : The market concept developed out of a sequence of three eras: the production orientation, the marketing orientation, and the industrial orientation.
A : true
B : false
Correct Answer : B
29 : During the market orientation, businesspeople realized that if they could produce products efficiently, customers would buy them.
A : true
B : false
Correct Answer : B
30 : During the market orientation, businesspeople realized that products, which by this time could be made relatively efficiently, would have to be promoted through much personal selling and advertising.
A : true
B : false
Correct Answer : B
31 : A market orientation requires the organization-wide generation of market intelligence pertaining to current and future customer needs, dissemination of the intelligence across departments, and organization-wide responsiveness to it.
A : true
B : false
Correct Answer : A
- / 4