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GEB 3213 Exam 1 Hayes FSU Complete Updated 2023 Verified
1.Individualism: giving priority to one's own goals over group goals and
defining one's identity in terms of personal attributes rather than group identifications
2.Collectivism: giving priority to the goals of one's group (often one's
extended family or work group) and defining one's identity accordingly
3.empathy: the ability to understand and share the feelings of another
4.sympathy: feel bad for someone (detached position)
5.Direct message: present the main point of a message, well, directly.
Main purpose is to give receiver unvarnished information
6.Indirect Message: Its main purpose is to deliver difficult or negative
news in such a way as to soften the blow.
7.Persuasive message: Designed to make a reader want to take action
immedi- ately; must contain interesting and persuasive information
8.AIDA Format: A - Grab the reader's
ATTENTION I - Introduce and arouse 1 / 3
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INTEREST in the product D - Create DESIRE for the product through solid evidence A - request ACTION
9.Indirect Message Format: BEBAC
Buffer Explainati on Bad news Alternative Closing
10.Improving Emotional Intelligence: - Reducing negative emotions
-Reducing fear of rejection -Reducing stress -Being assertive and expressing difficult emotion -bouncing back from adversity
11.Plural: More than one
No plural form of any noun uses an 2 / 3
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apostrophe (i.e. Cats, Dogs )
12.Possessive: showing ownership
If a noun ends in "s" in both singular/plural form you can add an apostrophe at the end
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