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HCA 353 FINAL EXAM TEST BANK NEWEST 2024
ACTUAL EXAM COMPLETE 100 QUESTIONS
AND CORRECT DETAILED ANSWERS
(VERIFIED ANSWERS) |ALREADY GRADED
A+||BRAND NEW!!
Administered vertical marketing systems occur when one
member of the channel:
- is more powerful than the others.
- has to coordinate the flow of multiple products or services.
- has been involved in the coordination of both revenue and
information systems for multiple channel members.
d) All of these are correct. - ANSWER- a) is more powerful than
the others.
The organization or entity in the channel who can dictate
policies to others in the channel is referred to as the channel: -
ANSWER- Commander
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New retail forms always enter the market and replace existing forms by having a broader array of services; this is referred to as the wheel of retailing. - ANSWER- False
The University of Michigan Health System is advertising on National Public Radio as being a leading clinical source for the treatment of skin cancer. This strategy is an approach to gain economic power. - ANSWER- False
Soda is distributed in selective distribution intensity. - ANSWER- False
In the wheel of retailing concept, over time as a new entrant evolves, it adds services, raises margins and prices, and leaves itself susceptible to new entrants. - ANSWER- True
The manufacturer of a large number of generic products is often a channel commander. - ANSWER- False
For sampling to be effective, the: - ANSWER- Product or
service should be noticeably better than the competition.
The major difference between channels is: - ANSWER-
Whether they are interpersonal or mass communication. 2 / 3
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Maintaining the existing buyers that an organization serves is the promotional objective of which stage of the product life cycle? - ANSWER- Maturity
For communication to be effective: - ANSWER- It must be
translated by the receiver the same way it was encoded by the sender
In an indirect competitive advertisement, a product or hospital
compares itself: - ANSWER- To a leading brand or hospital in
the region.
When considering the channel in the communication process, the major delineation is whether it is personal or done over the internet. - ANSWER- False
The major advantage of the interpersonal channel is the immediacy of feedback. - ANSWER- True
The less observable the tangible features are of a product or service, the more beneficial it may be to use advertising as a key component of the promotional mix. - ANSWER- True
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