IDIS 344 FINAL EXAM ACTUAL GUIDANCE QUESTIONS AND ANSWERS LATEST
UPDATE 2024 ALREADY PASSED 100%
What are the 7 P's of marketing? - Correct Answer 1. product
- price
- placement
- promotion
- people
- physical evidence
- process
- execution of strategic digital activities, qualified leads, and teamwork w sales team
- build demand
- sell the product
- focus on value proposition
- emphasize brand vs products
What is marketing? - Correct Answer the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large What is the purpose of marketing?How is this purpose achieved? - Correct Answer - generate revenue
What is the marketing focus of the manufacturer? - Correct Answer - build product awareness
What is the marketing focus of the distributor? - Correct Answer - distinguish one's self in the market
Who were the major market disruptors then and now? - Correct Answer Then: Sears
Now: Amazon
What are the 5 S's of the wholesale distribution process? - Correct Answer 1. source 1 / 2
- stock
- store
- sell
- ship
What are the four support services in the wholesale distribution process? - Correct Answer 1. IT
2. HR
- Finance Mgmt
- Transportation
- difficult to get data
- customers don't need it
- takes away relationship
- already have old version of it
- too expensive
- lack of expertise
- too busy
- price
- ERP integration
- support for B2B best practices
- ask customers what they want
- build e-commerce infrastructure
- / 2
What is E-commerce? - Correct Answer Maintaining business relationships and selling information, services, and commodities by means of telecommunicaation networks What are the main reasons businesses do not provide E-commerce capabilities? - Correct Answer - upset sales reps
What are three things you should consider when picking an E-commerce platform? - Correct Answer
What are the 6 steps for starting an E-commerce business? - Correct Answer 1. plan for online business