IDIS 344 - Final Exam Questions with Correct Answers 100% Verified Components of Competitive Advantage - Correct Answer CRM, ERP, Social Media ERP - Correct Answer Process by which a company manages & integrates the important parts of its business What does an ERP integrate? - Correct Answer planning, purchasing, inventory, sales, marketing, finance, human resources ERP - Correct Answer Glue that binds the different computer systems for a large organization CRM - Correct Answer Model for managing a company's interactions with current & future customers What does a CRM involve? - Correct Answer Technology to organize, automate, and synchronize sales, marketing, customer service, and technical support Managing leads & opportunities at - Correct Answer "Front-End" Sharing & Leveraging information - Correct Answer as a team Social Media - Correct Answer collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration Types of Social Media - Correct Answer Facebook, Twitter, Reddit What is the heart and central nervous system? - Correct Answer ERP CRM provides what for a distributor? - Correct Answer personality What gives the distributor a voice to tell its story to customers and employees? - Correct Answer Social Media 1 / 2
What focuses on the front-end? - Correct Answer CRM What focuses on the back-end? - Correct Answer ERP Why social media? - Correct Answer -allows broader reach of your message -Less overt than traditional mkting -good source of "business intelligence" for distributors -social connections can lead to business relationships -must be integrated into your overall mktg -relatively "cheap" way to get your message to others -sends the right message to millenials that you are "connected" -great way to check the "pulse" of both your employees & customers -integrate with ERP and CRM for "softer" preparation of the business environment for new customers and follow-ups with existing customers Distributor's Competitive Advantage Formula - Correct Answer ERP + Social Media + CRM What integrates "hard skills" - Correct Answer ERP What integrates "soft skills" - Correct Answer CRM What connects ERP and CRM - Correct Answer Social Media What is business analytics? - Correct Answer practice of iterative, methodical exploration of an organization's data with emphasis on statistical analysis Why is business analytics used by companies - Correct Answer data-driven decision making Data quality - Correct Answer successful business analytics depends on this Types of analytics - Correct Answer descriptive, predictive, prescriptive
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