INSIDE LVMH QUESTIONS WITH
ANSWERS
According to Anne Michaut, select key principles of Luxury. - CORRECT ANSWER -Consumers have a range of consumption motivations.Consumers tend to express their values through the brands they select.Brands can become powerful personal branding tools as they project clear and strong values.Brands can deliver higher perceived value to their customers by expressing their own values.
A commonly used definition of Sustainability is based on three
pillars: maximising simultaneously the biological system goals,
economic system goals, and social system goals. - CORRECT ANSWER-True
Sustainability and sustainable development can be seen as the ability to meet the needs of the present without compromising the ability of future generations to meet their own needs. - CORRECT ANSWER -Agree
Emotional value... - CORRECT ANSWER -is the perceived value acquired from the association with one or more specific social groups.
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is about the ability of brands to create affective responses all the way to strong emotions of joy and pride, and to identify and nurture these emotions.
According to Serge Carreira, which are the essential values of luxury? - CORRECT ANSWER -All of the above (Quality beyond aesthetic Legacy beyond desire Emotion beyond ownership Creativity beyond trends)
How is Sephora reducing CO2 impacts? - CORRECT ANSWER-by using renewable energy contracts by reducing the packaging by promoting "Good for" sustainable product selection
Which of the following are part of LVMH's LIFE 360 Program to positively impact the environment? - CORRECT ANSWER - Protect Biodiversity Fight Climate Change Creative Circularity Traceability and Transparency
What is the goal of the Bee Respect platform? - CORRECT ANSWER-A platform that offers more transparency on the supply chain and whole life cycles of Guerlain products
Louis Vuitton launched in 2020 its Committed Journey program, with an environmental roadmap based on three pillars. - CORRECT ANSWER -Foster sustainable viticulture Deploy circular creativity processes
What are the talent-centric objectives to foster an inclusive culture at LVMH? - CORRECT ANSWER -50% of women in key positions by 2025 2% of people with disability by 2025
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