LSUS MBA 703 Final Exam Latest Update 2024- 2025 Exam Questions and 100% Verified Correct Answers Guaranteed A+
Cache - CORRECT ANSWER: A temporary storage space used to speed computing
tasks.
click-through rate (CTR) - CORRECT ANSWER: the number of times a user clicks on
an online ad divided by the number of impressions
colos (colocation facilities) - CORRECT ANSWER: Warehouse-sized facilities where telecom companies come together to exchange traffic
Dark Web - CORRECT ANSWER: Internet content that can't be indexed by Google and
other search engines.
dynamic search ads - CORRECT ANSWER: ads generated automatically based on the
content of a website
Factors Driving Trends - CORRECT ANSWER: - Increased user time online.
- Improved measurement and accountability.
- Targeting
- Impressions
Fault Tolerant - CORRECT ANSWER: capable of continuing operation even if a
component fails
Geotargeting - CORRECT ANSWER: identifying a user's physical location for the
purpose of delivering tailored ads or other content
How does Google Make Money? - CORRECT ANSWER: Pairing Internet Surfers with
Advertisers
Keyword Advertising - CORRECT ANSWER: Advertisements that are targeted based
on a user's query.
landing page - CORRECT ANSWER: the web page that a person reaches when clicking
on a search engine listing or ad
Link Fraud - CORRECT ANSWER: Creating a series of bogus websites, all linking back to the pages one is trying to promote.Also called spamdexing or link farming.
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