MCS 005: Final Exam 2022(Actual test
study guide answered correctly) Marxist Analysis - The base determines social relations of production (superstructure)
ie: It's all about that base.
Contemporary Marxist - The relationship between the base and superstructure is dialectical.Dialectical - A relationship in which both parties inform and reinforce each other instead of a one sided relationship.Vertical Integration - The process whereby one owner acquires all aspects of production and distribution of a single type of media product.Horizontal Integration - The process by which one company buys different kinds of media, which allows them to concentrate ownership across different types of media rather than up and down through one industry.Multinationalism - The presence of a corporation in multiple countries Effects of multinationalism - Limited control, not a lot of space for new ideas, everything is about profit, allows corporations to distribute their goods on a global scale.Cultural Imperialism - Obliterates smaller companies in global markets who cannot possibly compete with the big five/six. (ideals of beauty around the world are becoming more and more americanized and uniform) Synergy - The involvement of multiple subsidiary companies in the cross-development, production, and distribution of a media brand for the purpose of "exploiting it for all the profit possible." (CROSS PROMOTION) Planned Obsolescence - A business strategy in which goods are built, from the outset, to become quickly unusable, uninteresting, and out of date.Psychological Obsolescence - "Manipulation of time" in which our sense of what is relevant and interesting lasts a very short time (always looking for "next star")
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