MIE 201 Exam 4 (11,12,13) Makanui Latest Update 2024-2025 Questions and Verified Correct Answers Guaranteed A+
3 types of utility used by retailers - CORRECT ANSWER: place, ownership, time
accessibility - CORRECT ANSWER: The ability for marketers to obtain digital
information
addressability - CORRECT ANSWER: the ability of the marketer to identify customers before they make a purchase
applications (apps) - CORRECT ANSWER: add new layer to marketing environment;
US spends ~5.4 hrs/day on apps; convenient and cost savings
benefit of digital marketing - CORRECT ANSWER: the ability of marketers and
customers to easily share information
blogs - CORRECT ANSWER: (web logs) web-based journals in which writers can
editorialize and interact with other internet users
brand - CORRECT ANSWER: a name, term, symbol, design, or combination that
identifies a product and distinguishes it from other products
branding - CORRECT ANSWER: the process of naming and identifying products
buying behavior - CORRECT ANSWER: The decision processes and actions of people
involved in buying and using products
Calculating the value of a product - CORRECT ANSWER: step 1: identifying target customers, step 2: identify their best alternative, step 3: determine their product's
difference, step 4: calculate value based on its differentiation
Characteristics of digital marketing - CORRECT ANSWER: addressability, interactivity, accessibility, connectivity, control
commercialization - CORRECT ANSWER: the full introduction of a complete marketing strategy and the launch of the product for commercial success
connectivity - CORRECT ANSWER: the ability for consumers to be connected w/
marketers along with other consumers
consumer products - CORRECT ANSWER: for household or family use; not intended
for ay purpose other than daily living
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control - CORRECT ANSWER: the customer's ability to regulate the information they view as well as the rate and exposure to that information
convenience products - CORRECT ANSWER: beverages, granola bars, gasoline, and
batteries; bought frequently w/o lengthy research, often immediate consumption
cookies - CORRECT ANSWER: an identifying string of text that stores on user's
computers
crowdsourcing - CORRECT ANSWER: describes how marketers use digital media to
find out the opinions or need of the crowd
digital marketing - CORRECT ANSWER: Uses all digital media, including the Internet and mobile and interactive channels, to develop communication and exchanges with customers
digital marketing versus conventional marketing: - CORRECT ANSWER: 1) digital media make customer communications faster and interactive 2) digital media help companies reach new target markets more easily, affordably, and quickly than ever before 3) digital media helps marketers utilize new resources in seeking out and communicating with customers
digital media - CORRECT ANSWER: electronic devices and media platforms such as
computers, cell phones, digital video, social networking sites, the Internet, video games, and virtual worlds that allow users to create, communicate, and interact with one another or with the device or application itself
direct marketing - CORRECT ANSWER: the use of non personal media to
communicate products, information, and the opportunity to purchase via media such as mail, phone, or internet
direct selling - CORRECT ANSWER: marketing products to ultimate consumers
through face-to-face sales presentations at home or in the workplace
discounts - CORRECT ANSWER: temporary price reductions
distribution - CORRECT ANSWER: making products available to customer in the
quantities desired
e-business - CORRECT ANSWER: carrying out the goals of business through
utilization of the internet
exchange - CORRECT ANSWER: the act of giving up one thing ($, credit, labor,
goods) in return for something else (goods, services, or ideas)
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