MIS 111 CCR 3 Questions with 100% Verified Correct Answers 2024/2025 Which of the following cloud service models is commonly used to provide on-demand CRM systems, such as Salesforce.com? - Correct Answer Software-as-a-Service (Saas) What term is commonly used to describe applications that help organizations plan campaigns that send the right messages to the right people through the right channels, and personalize individual messages for each particular customer? - Correct Answer Campaign Management What term is commonly used to describe a marketing strategy in which the salesperson provides customers with the opportunity to purchase related products or services of greater value in place of, or along with, the consumerâs initial product or service selection, such as warranties on electronics merchandise and the purchase of a car wash after buying gas at a gas station. - Correct Answer Upselling Which of the following was NOT discussed as a common return on investment (ROI) for companies that adopt Customer Relationship Managment (CRM) systems? - Correct Answer Focuses the company's efforts on product sales to likely prospects, since dissatisfied customers typically just leave without saying anything to other people With respect to Customer Relationship Management, which category of a company's "customers" includes government agencies, non-profit organizations, and facilitating firms that help a company achived its goals? - Correct Answer External Stakeholders A business intelligence tool such as PowerBI uses what approach to transform data to help business leaders understand the performance against target and time (trend)? - Correct Answer Dashboards and Visualizations When creating a strategy for deploying a Microsoft PowerBI solution, what approach is typically governed by the central information technologies group who product reports and dashboard consumed (used by) functional business users? - Correct Answer Top-down Corporate BI When a company evaluates the profit/potential of its customers, what group of customers would be considered as "key targets"? - Correct Answer Customers where the company could get a "small share of a big wallet" 1 / 2
Which of the following "Marketing Principles" considers the issue of resource constraints and the importance of understanding the marginal benefit and costs associated with every incremental dollar invested in a segment or product? - Correct Answer Managing Resource Tradeoffs During what phase of a typical customer product lifecycle is the product widely accepted but intense price competition reduces profits and some firms drop out due to increased market competition? - Correct Answer Maturity The growth of relatively inexpensive digital content, such as music (e.g., iTunes), ringtones, and downloadable games has increased the use of which of the following payment methods as merchants seek to avoid paying credit card fees on small transactions? - Correct Answer Micropayments Along with using a digital certificate that identifies the authorized cardholder, what other security measure do digital wallets use to protect the privacy of the owner's personal information when making a transaction using a digital wallet? - Correct Answer Information in the digital wallet is encrypted in the user's phone, tablet, or computer According to Pixel Farm, mobile search marketing should target what type of customer demand, since mobile search users generally complete their tasks within 1 hour? - Correct Answer Immediate need for product (Availability) Of shoppers who use their smartphone for checking prices and searching for product information while shopping, which demographic group of shoppers has the LOWEST percentage of individuals who are likely to engage in showrooming (i.e., examine a product in-person at a brick-and-mortar store and subsequently make a purchase using their smartphone online)? - Correct Answer Boomers Although over 60% of mobile / tablet users consider themselves to be "always connected," according to Kantar Retail, what type of device is most commonly used by individuals when shopping from late morning to late evening? - Correct Answer Personal computer (PC) According to Pixel Farm, what was the most common shopping-related activity individuals do on their smartphones while shopping? - Correct Answer Contacting someone to get their opinion In contrast with traditional web searches, which of the following types of information is least likely to be found included in search results targeting mobile shoppers when the search is made from their mobile device? - Correct Answer Offers for free product shipping
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