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MKT 3413 EXAM 1 WU NEWEST 2025 ACTUAL EXAM
COMPLETE 150 QUESTIONS AND CORRECT
DETAILED ANSWERS (VERIFIED ANSWERS)
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Which of the following is NOT one of the subsystems of the marketing information system?
- internal reports
- marketing intelligence
- marketing decision support
- marketing research
- consumer information support system - ANSWER-E
What is the purpose of the "internal reports system" subsystem of the marketing information system?
- to obtain everyday information about pertinent developments
- to supply collected data that may be accessed and analyzed
in the environment
using tools and techniques that assist managers in decision making 1 / 4
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- to gather information generated by internal reports, which
- to generate the particular information needed for the specific
- to gather information not gathered by the other MIS
includes orders, billing, receivables, inventory levels, stock-outs, among others
situation
component subsystems - ANSWER-C
Which of the following marketing information subsystems gathers information about events and happenings "outside" the firm?
- marketing research
- marketing intelligence
- internal reports system
- consumer information support system
- external environment reporting system - ANSWER-B
What is the purpose of the "marketing intelligence system" subsystem of the marketing information system?
- to obtain everyday information about pertinent developments
in the environment 2 / 4
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- to supply collected data that may be accessed and analyzed
- to gather information generated by internal reports, which
- to generate the particular information needed for the specific
- to gather information not gathered by the other MIS
using tools and techniques that assist managers in decision making
includes orders, billing, receivables, inventory levels, stock-outs, among others
situation
component subsystems - ANSWER-A
Which of the following marketing information subsystems is NOT continuous?
- consumer information support system
- marketing research system
- internal report system
- decision support system
- marketing intelligence system - ANSWER-B
Ad hoc is a Latin word, meaning ________.
- out of chaos
- from one, many 3 / 4
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- by that very act
- with respect to a specific purpose
- and the rest - ANSWER-D
Which MIS subsystem is also called a DSS?
- a marketing decision support system
- a delivery system for standardized data
- a data support system
- detailed systems for standardization
- a distant system for data - ANSWER-A
Marketing research conducted on the popular TV program
Seinfeld, starring Jerry Seinfeld, was used to illustrate:
- how marketing research always correctly identifies a product
- when marketing research should not be used
- when marketing research predicts a failure yet there is
- when marketing research predicts a failure and there is a
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or service that will be popular in the marketplace
success
failure