- | P a g e
MKT 3413 EXAM 3 WU NEWEST 2025 ACTUAL EXAM
COMPLETE 150 QUESTIONS AND CORRECT
DETAILED ANSWERS (VERIFIED ANSWERS)
|ALREADY GRADED A+||BRAND NEW VERSION!!
Which of the following is the first step in the questionnaire design process?
- specify the information needed
- specify the type of interviewing method
- determine the content of individual questions
- decide on the question structure
- segment the customer base - ANSWER-A
Which of the following is the last step in the questionnaire design process?
- arrange the questions in proper order
- eliminate bugs by pretesting
- identify the form and layout
- reproduce the questionnaire
- present the results to the client - ANSWER-B 1 / 4
- | P a g e
According to the text, a single question that attempts to cover two issues is called a ________.
- filtered question
- double-barreled question
- random question
- coefficient question
- two-issue query - ANSWER-B
Deciding if a question is necessary or if several questions are needed rather than one are decisions involved with ________.
- determining the order of scales
- choosing question wording
- choosing question structure
- individual question content
- minimizing item nonresponse - ANSWER-D
Which of the following is NOT mentioned in the text as a reason people typically cannot answer a survey question?
- They may not be informed.
- They may not remember. 2 / 4
- | P a g e
- They may not be able to articulate certain types of responses.
- All of the selections represent a reason people typically
- B and C - ANSWER-D
cannot answer a survey question.
Initial questions in questionnaires that screen potential respondents to ensure they meet the requirements of the sample are called ________.
- double-barreled questions
- screening or qualifying questions
- random questions
- coefficient questions
- requirement questions - ANSWER-B
Which of the following is NOT a situation in which respondents are likely to refuse to answer a survey question?
- They may feel there's simply too much effort involved.
- They may feel that the question is not needed.
- They may feel that the information is too sensitive.
- The question is a screening question. 3 / 4
- | P a g e
- All of the selections represent a circumstance where
respondents are likely to refuse to answer a survey question. -
ANSWER-D
Which of the following is NOT a popular form of structured question?
- multiple-choice
- dichotomous
- open-ended
- scales
- All of the above are forms of structured questions -
ANSWER-C
Open-ended questions that respondents answer in their own words are called ________.
- structured questions
- unstructured questions
- double-barreled questions
- filtered questions
- own-voice questions - ANSWER-B
- / 4