MKTG 4500 Final Exam Questions with 100

MKTG 4500 Final Exam 2024/2025 Questions with 100% Verified Correct Answers Rated A+ what is both a "blessing and a curse" regarding the internet?

• connectivity
• options
• reach
• speed - Correct Answer speed

what is the third step of podcast considerations?

• integrating music and cover art
• choosing the show name
• distribution formats
• choosing topics - Correct Answer integrating music and cover art

which of the following is not part of the marketing mix?

• payment
• product
• place
• promotion
• publicity - Correct Answer payment

which of the following publics is described as a group of people in a certain neighborhood who are ignorant of the fact that their taxes may increase due to a special assessment tax being considered to build a community park?

• nonpublic
• active public
• latent public 1 / 3

• aware public - Correct Answer latent public

which of the following is most concerning to sporting organizations when it comes to blogging?

• the lack of control that organizations have on the publication of information
• the number of publishers of blogs in the market
• the negative comments left by your fans in the comment section
• the ability for fans to have behind-the-scenes knowledge of your organization - Correct Answer the

lack of control that organizations have on the publication of information which of the following are critical strategic media content considerations?

• all of these are appropriate
• alignment
• social listening
• planning - Correct Answer all of these are appropriate

mr. schwitzky strongly recommended all students should ......

• clean up our social media
• stop networking
• quit school
• pursue as many degrees as we can - Correct Answer clean up our social media

which is NOT an external stakeholder?

• employees
• regulators 2 / 3

• community
• customers - Correct Answer employees

which of the following is false about public relations?

• creates positive relations
• enables sport organizations to save money
• puts too much pressure on the players
• generates revenue - Correct Answer puts too much pressure on the players

which key public can be seen as a one-time transactional group?

• donors
• investors
• consumers
• community - Correct Answer consumers

what is working with people to accomplish goals?

• planning
• leading
• controlling
• deciding - Correct Answer deciding

the most widespread public relations program area within sports is (are):

• community and employee relations
• employee relations and media relations
• employee relations and investor relations
• community relations and media relations - Correct Answer community relations and media

relations

• / 3