MKTG FINAL EXAM LATEST 2023 -2024 REAL

MKTG FINAL EXAM LATEST 2023 -2024 REAL

EXAM 200 QUESTIONS AND CORRECT

ANSWERS|AGRADE

Fame-us is a talent hunt agency focusing on the youth looking to enter Hollywood.As part of their marketing strategy, Fame-us generate time and place utility by:

• creating a nationwide advertising campaign to attract applicants.
• launching roadshows across cities and conduct talent hunts at campuses during

Thanksgiving.

• endorsing their services using famous celebrities from Hollywood.
• opening a well-equipped studio with pre and post-production facilities. -

ANSWER- B

Creating _____ utility is the responsibility of the production function.

• place
• form
• time
• ownership - ANSWER- B

Which of the following is true regarding marketing?

• The marketing concept emphasizes creating and maintaining short-term

successful relationships with customers and suppliers.

• Marketing encompasses such a broad scope of activities and ideas that settling

on one definition is often difficult.

• Marketing refers to an activity in which two or more parties give something of

value to each other to satisfy perceived needs.

• The marketing concept is a belief that consumers will resist purchasing

nonessential goods and services. - ANSWER- B

The basic objective of place marketing is to:

• attract visitors or new businesses to a particular area.
• influence others to accept the goals of the sponsoring organization.
• convince people to attend a sporting or cultural event.
• bring to the attention of the public some charitable issue. - ANSWER- A
• / 3

Wild Escape advertises jungle safaris, chimpanzee tracking, and gorilla tracking tours. This is an example of _____.

• form utility creation
• place marketing
• organization utility
• sports marketing - ANSWER- B

The Tour de Cure is a bicycle ride, not a race, to raise money for the American Diabetes Association and is held in 40 states nationwide. This is an example of:

• event marketing.
• organization marketing.
• person marketing.
• place marketing. - ANSWER- A

Many hotel chains offer free stays and other perks to repeat customers. This is an

example of:

• relationship marketing.
• transaction-based marketing.
• interactive marketing.
• social marketing. - ANSWER- A

An example of interactive marketing would be:

• a customer creating their own products, as in the case of Subway or Build-a-

Bear.

• an intermediary wholesaler who links sale of goods from manufacturer to

consumer.

• buyer-seller communication through the Internet and virtual reality kiosks.
• sponsoring local sports teams. - ANSWER- C

Interactive marketing refers to:

• sequential marketing efforts beginning with frontline salespersons and

proceeding to detailed instructions by a technical expert.

• marketing efforts vis-a-vis interactive programs where customers can post their

queries directly to the management.

• buyer-seller communications in which the customer controls the amount and

type of information received from a marketer.

• software-controlled marketing strategy which uses central databases to segment

the market on various demographic and psychographic factors. - ANSWER- C

Mobile marketing refers to: 2 / 3

• running promotional campaigns on transport media like trains and airplanes.
• marketing messages transmitted via wireless technology.
• promoting associated products or services alongside mobile technologies.
• the use of online social media as a communications channel for marketing

messages. - ANSWER- B

Sally Myers, head of marketing at Sally's Salon, serviced six new customers over the past two weeks. Through a feedback form, Sally learnt that all of them had acted upon the opinions of their friends and family members. What Sally

encountered is an example of:

• transaction-based marketing.
• sales orientation.
• marketing myopia.
• buzz marketing. - ANSWER- D

The group of people to whom a firm directs its marketing efforts and ultimately its merchandise is known as its _____ market.

• undifferentiated
• unsegmented
• mass
• target - ANSWER- D

In marketing, the term product:

• refers only to tangible items that can be seen, tasted, or touched.
• refers to a broad concept encompassing the satisfaction of consumer needs.
• limits itself to include goods alone.
• excludes package design, brand name, or warranty from its purview. -

ANSWER- B

A motive is an inner state that directs a person to create:

• equilibrium between the actual and desired states.
• excitement in attaining the need satisfaction.
• equity between the cost and benefits of the need satisfaction.
• a sense of cognitive dissonance in the process of need satisfaction. - ANSWER-

A

In a marketing context, the immediate or expected change in consumer behavior that results from experience is called a _____.

• drive
• script
• / 3