NAPSRX Exam Chapter 14 (Latest 2023-2024)
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- Strong brand management and marketing strategies
Answer: what 2 things are vital to a new product's successful launch
- Pharmacological classification
Answer: This refers to the way the drug works at the molecular,
tissue and body systems level
- Therapeutic classification
Answer: The key to this is to clearly state what a drug does
clinically and the usefulness in treating a particular disease
- Prototype Drug
Answer: the well-understood drug model with which other drugs
in its representative class are compared
- International Union of Pure Applied Chemistry
Answer: A chemical name is assigned using standard nomenclature
established by whom?
- U.S. Adopted Name Council
Answer: Who assigns the generic name for a drug?
- The company marketing the drug
Answer: Who assigns the drug's trade name?
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- Lower-cased/Capitalized
Answer: The generic name for a drug is usually, while the trade
name is usually Capitalized
- A negative formulary
Answer: what is a list of tradename drugs that pharmacists may not
dispense as generic drugs
- Pharmacoeconomics
Answer: decision making relative to proper drug choices
11. 90%
Answer: Branded prescription pharmaceuticals contribute to
around of global pharmaceuticals revenue
- Pre-launch phase
Answer: Brand focused strategies must begin during the
- researchers have collected sufficient evidence for the product's
effective- ness
Answer: For new drugs just being discovered, branding must start
as soon as?
- Values
Answer: Beliefs that customers have about a brand that they
find intuitively attractive and which are likely to influence their purchase decisions
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