pg. 1 WGU Sales Management D099 Pre-Assessment Newest 2024 Complete Exam/ Questions with Correct Verified Answers/ Graded A+
How does customer relationship management (CRM) create value for an organization?
a) By identifying supply chain metrics
b) By tracking new product development
c) By reporting production processes
d) By recording data about buyers - Correct Answer – d) By recording
data about buyers
A company wants to map the customer experience at specific interactions .How can customer relationship management (CRM) support this goal?
a) It can reveal insights into touchpoints and post-purchase sentiment.
b) It can create email marketing campaigns to promote new product.
c) It can generate sales forecast for the upcoming production cycle.
d) It can evaluate competitive advertising and promotion offerings. -
Correct Answer – a) It can reveal insights into touchpoints and post- purchase sentiment.
A business owner and a manufacturer have decided to partner to create a new product for an industry they both serve. Which strategic relationship is being sought by these two companies?
a) Transactional relationship
b) Joint research and development agreement
c) Co-marketing agreement
d) Functional relationship - Correct Answer – b) Joint research and
development agreement 1 / 3
pg. 2
Why is market segmentation critical to effective implementation of a customer relationship management (CRM) system?
a) It increases opportunity for cost leadership in market.
b) It develops a comprehensive strategic industry analysis.
c) It identifies data to use in customizing buyer messaging.
d) It reduces product differentiation between target groups. - Correct
Answer – c) It identifies data to use in customizing buyer messaging.
How should a company use customer relationship management (CRM) to provide quality customer service?
a) To assess interactions using key performance indicators
b) To survey competitors for sales management approaches
c) To determine competitive social media conversion rates
d) To evaluate website traffic from keyword searches - Correct Answer –
a) To assess interactions using key performance indicators
A beverage producer and a snack food company decide to enter into an agreement to brand their products together during the summer season.Which agreement is being created by these companies?
a) Co-marketing
b) Transactional
c) Supply chain
d) Distribution - Correct Answer – a) Co-marketing
A sales manager meets with a newly hired salesperson to explain the roles and responsibilities of the salesperson's new position. Which goal is the sales manager trying to achieve?
a) Set job expectations
b) Reduce start-up costs
c) Reduce employee turnover
d) Save time for coworkers - Correct Answer – a) Set job expectations 2 / 3
pg. 3
At a real estate office, all employees earn $1,000 per sale, but employees with less than twelve months experience are paid under a new employee compensation rule that pays them $3,000 monthly for sales made. These new employees can earn more money if they exceed three sales in any given month, and they do not return any money if the three sales are not achieved in a given month. Which compensation system is being used for new employees by this office?
a) Salary
b) Straight commission
c) Recoverable draw
d) Non-recoverable draw - Correct Answer – d) Non-recoverable draw
A sales manager sets sales goals for employees and tells them they will receive a 10% bonus at the end of the quarter if all sales goals are met.Which type of reward program is being provided by the manager?
a) Gain sharing
b) Performance incentive
c) Deferred compensation
d) Intrinsic bonus - Correct Answer – b) Performance incentive
A vendor sells hot dogs and lemonade to people in their seats at a stadium and is compensated per unit sold. Which form of compensation does this represent?
a) Profit sharing
b) Standard salary
c) Deferred compensation
d) Piece-rate - Correct Answer – d) Piece-rate
What is a potential negative effect of using individual incentive systems with salespeople?
a) Lower levels of individual performance
- / 3