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Definition Analysis of the internal, controllable factors (strengths and weaknesses) and external, uncontrollable factors (opportunities and threats) that influence an organization Give this one a go later!WGU D077|Concepts in Marketing, Sales, and Customer Contact|PA and
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00 1 / 4
situational analysis SWOT analysis
social media analytical
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Definition
Organized social movement that seeks to help producers in developing countries achieve better trading conditions while promoting sustainability
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fair trade ethical consumerism
boycott supply chain transparency
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Definition 2 / 4
All of a company's marketing efforts that use an electronic device or the Internet
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advertising digital marketing
content marketing sales promotion
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Definition
When the seller dramatically increases the prices of goods, services, or commodities to an unreasonable or unfair level
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price gouging prestige pricing
price skimming penetration pricing
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Definition
Which interpersonal influence affects consumer behavior through reference groups, which may be formal or informal, through friendship, face-to-face interaction, and even indirect contact?
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fair trade
Porter's Five Forces model is a tool for analyzing the competitiveness of a market.Companies use the Five Forces model to identify opportunities or evaluate decisions in the context of the environment.
Society
straight rebuy
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