PGA 3.0 LEVEL 2 QUESTIONS AND DETAILED
CORRECT ANSWERS AGRADE 2024
RATED
What are Policies? - ANSWER✔✔guidelines and rules laid down by management that outline a definite course of action in various situations. It specifies the facility's official stance on a number of important issues, including safety, customer service, the facilitation of play, the operation of the golf shop, and the management of the golf car fleet. What is an example?What are Procedures? - ANSWER✔✔a logical set of step-by-step instructions on how to implement policies and complete specific tasks. It illustrates how best to carry out particular business functions How do you communicate and evaluate Policies and Procedures? - ANSWER✔✔1) Clear, thorough signage 2) Training 3) visual aids 4) culture 5) operations manual What is Marketing? - ANSWER✔✔it is the entire process of developing a product, determining price, determining a distribution channel, and carrying out a promotional plan 1 / 2
What is Promotion? - ANSWER✔✔it is subset of marketing; it creates awareness and brings about the usage of a particular service or product What is Branding? - ANSWER✔✔It distinguishes one business from the other; it promises to the customer of what a business is, who they are, and what services they deliver.What are 3 Factors that drive a brand? - ANSWER✔✔1) business strategy 2) culture 3) brand expression (visual and verbal expression) What is a Brand? - ANSWER✔✔logo and name is not brand itself. The brand is the sum of the facility's culture, product or service delivery, and customer's perceptions and expectations for a specific type of benefit or experience.What are 5 key values to maintain the national brand identity? - ANSWER✔✔1) Passion 2) honor 3) integrity 4) sportsmanship 5) pride What is Internal Focus? - ANSWER✔✔It is what happens between the customers and staff at a facility; personal endorsement shows that relationship building is at the very core of internal marketing
1) selling yourself 2) selling the facility
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