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PSY 200 EXAM 2 STUDY GUIDE
QUESTIONS AND ANSWER S UPDATE
100% SOLVED
Question : What is memory
Correct answer: The ability of our mind to store &
remember information
Question : What is encoding?
Correct answer: Encoding is how our brain breaks down
information into something we can understand as well as putting it in terms we can store in our brains.
Question : What is storage?
Correct answer: Storage is placing newly acquired
information into memory which is then later modified
Question : What is retrieval?
Correct answer: the process of getting information out of
memory storage
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Question : Explain the study by Craik & Tulving (1975)
Correct answer: Researchers presented participants with a
series of words and asked them to make one of three types of judgements
a) Semantic judgement - required the participants to think
about the meaning of the word.
b) Rhyme judgements - required the participants to think
about the sound of the word.
c) Visual judgements - required the participant to think
about the appearance of the word.
The type of judgement task had a powerful impact on their memories. The participants who made semantic judgements had much better memory for the words than did participants who had thought about how the word looked or sounded.
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The results of this has shown that long-term retention is greatly enhanced by elaborative encoding
Question : What is visual imagery encoding?
Correct answer: storing new information by converting it
into mental pictures
Question : What area of the brain is active during
semantic encoding?
Correct answer: Frontal lobe
Question : What area of the brain is active during visual
encoding?
Correct answer: Occipital lobe
Question : What is organizational encoding?
Correct answer: the process of categorizing information
according to the relationships among a series of items
Question : What is semantic encoding?
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Correct answer: the encoding of meaning, including the
meaning of words
Question : What is the sensory memory store?
Correct answer: A type of storage that holds sensory
information for a few seconds or less.
Question : What is iconic memory?
Correct answer: a momentary sensory memory of visual
stimuli; a photographic or picture-image memory lasting no more than a few tenths of a second
Question : What is echoic memory?
Correct answer: a momentary sensory memory of
auditory stimuli; if attention is elsewhere, sounds and words can still be recalled within 3 or 4 seconds
Question : Describe the experiment by Sperling (1960)
and how it showed sensory memory exists