WGU C712 Marketing Fundamentals Questions and Answers 100% Pass
Which actions represent the facilitating functions of marketing? ✔✔Standardizing and grading
An outdoor clothing company is revising its marketing plan and wants to emphasize sales promotion strategies.
Which goal of this marketing plan is considered strategic? ✔✔Enhance dealer effectiveness
What is an advantage of using first-mover strategy? ✔✔Companies capture the greatest market share.
The owner of a sandwich shop is trying to increase business. There is a grocery store with a deli nearby. The sandwich shop owner decides to advertise by using flyers at area schools and businesses.
Which type of competition does this illustrate? ✔✔Indirect
- / 3
A new morning drive radio show is looking for a way to get attention in its market with a series of outrageous stunts.
Which two social media platforms should the radio station use to generate viral content?
Choose 2 answers ✔✔A video sharing website to spread the station's content to users outside of its local listening area | An online social networking website to enable users to send and read messages about the radio station's stunts
A florist seeks to increase revenue from weddings. The owner has decided that paying an Internet search engine to optimize its placement in search results will bring more traffic to the florist's website.
Which content aspect of social media marketing will help this strategy? ✔✔Targeted keywords
A medical device manufacturer is creating strategies to sell its complex product. The product needs to be demonstrated and exhibited for maximum effectiveness.
Which aspect of social media will support this company's strategy? ✔✔Implementation of QR codes 2 / 3
Which two important aspects does a social media marketing plan document in writing?
Choose 2 answers ✔✔Goals and strategies | Budget and expected returns
Which e-marketing capability enables conversations with customers to increase the value of their online shopping experience? ✔✔Interactive marketing
A car rental company has a website allowing customers to make advance reservations, verify car availability, and check pricing.
How does the website help the rental company influence consumers? ✔✔By using right-time marketing
Which interpersonal role do children have in a family's consumer behavior? ✔✔They can make the decisions more collaborative.
Which interpersonal factor will greatly influence a family's decision to buy a new car? ✔✔Social status
- / 3