Sales And Customer Contact OA Exam

WGU D077 Concepts In Marketing, Sales And Customer Contact OA Exam 2024 Questions And Detailed Correct Answers | A+ Grade

Which scenario represents personal selling?

• The marketing department uses the four Ps to determine the

brand message.

• A customer orders a product online using a website.
• A customer goes to a pet store and discusses the best type of

turtle food with a salesperson.

• The marketing team collaborates with the sales organization

to develop appropriate tools for advertising. Correct Answer A customer goes to a pet store and discusses the best type of turtle food with the sales person

Business-to-business (B2B) Correct Answer Sales to another company that consumes the product or services as apart of the operating the business or uses the product in the assembly of the final product it sells to consumers

Personal Selling Correct Answer uses in-person interaction to sell products and services

What is the underlying purpose for personal selling?

• To assist marketing in determining the correct product and

price

• To obtain customer feedback to improve the product
• To provide interaction between the buyer and the seller
• To identify good prospects Correct Answer To provide

interaction between the buyer and the seller 1 / 3

What is at the core of personal selling?

• Provide quality information to potential buyers
• The human exchange between buyer and seller
• Avoid unethical behavior
• Identify the right marketing mix of product and price Correct

Answer The human exchange between buyer and seller

What is effective personal selling?

• Identifying good prospects that are predisposed and well-

suited to the product or service being offered

• Building mutual trust and respect between buyer and seller

where benefit comes to both parties

• Giving honest responses to any questions the buyer has and

showing that the salesperson cares

• Addressing customers' needs and preferences without making

them feel pressured Correct Answer Addressing customers' needs and preferences without making them feel pressured

Consultative Selling Correct Answer Sales approach where the seller becomes a trusted advisor and builds a relationship to truly understand her needs

Which type of selling involves partnering with customers to solve problems?

• Team
• Solution
• Direct
• Consultative Correct Answer Consultative

Solution selling Correct Answer Sales approach where the seller diagnoses the customer's problem then recommends a mix of products and services (a solution) to solve it

• / 3

Team Selling Correct Answer Sales approach that involves multiple people from an organization joining forces to advance a customer opportunity

Telemarketing Correct Answer Method of direct marketing by a salesperson over the phone

Which type of selling shows customers that a company has more than one person with strong selling capabilities, giving the customer a higher comfort level with the company?

• Telemarketing
• Solution selling
• Team selling
• Consultative selling Correct Answer Team Selling

A potential buyer wants to purchase a complete hardware, software, and network package for a new office building. Which type of selling approach should be used with this customer?

• Telemarketing
• Solution
• Team
• Normal Correct Answer Solution

Which type of sales approach occurs with a recorded sales pitch, programmed to be played over the phone via automatic dialing?

• Customer-empowered selling
• Team selling
• Telemarketing
• Solution selling Correct Answer Telemarketing

Adaptive Selling Correct Answer a trend in personal selling that uses the idea of social styles to adapt and customize your selling style based on the behavior of the customer.

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