SEO Cert Exam 2024 Questions with 100% Verified Correct Answers A healthy SEO strategy balances building ___ with building ____. - Correct Answer relevancy; authority What are the three stages of ranking? - Correct Answer discovery, relevance and authority In the context of SEO, what does E-A-T stand for? - Correct Answer Expertise, authoritativeness, trustworthiness Brianna is a marketing manager at XYZ Agency in charge of setting the firm's SEO strategy for the next quarter. Currently, XYZ's website uses the design from their redesign in 2010. Though the website gets a decent amount of organic traffic, the numbers have been decreasing month over month. Brianna has three writers working for her and has been given some budget for SEO improvements. What steps would you recommend Brianna take to improve her company's SEO strategy next quarter? - Correct Answer Perform usability testing on XYZ's existing website to determine areas of improvement and do keyword analysis to determine which keywords to target with their content What is the difference between a heading tag and a title tag? - Correct Answer Heading tags provide hierarchical structure to a web page. Title tags specify the title of a web page in search results.Words like "click here" or "learn more" are effective link descriptions. - Correct Answer False You need a meta description because it: (Choose all that apply.) - Correct Answer -increases clickthrough rates and visits from organic search.-gives the right people the right information at the right time.-increases visits from social Examine the pictured blog post. How would you improve the on-page SEO of this blog post? - Correct Answer Format the content with an H1 header and H2 subheadings Choose all that apply. Which of these questions does keyword research help you answer? - Correct Answer -What are people searching for?-How difficult will it be to rank for a search query?
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