SEO Exam 90 Questions and Answers 2024 Graded A+ A healthy SEO strategy balances building ___ with building ____.
- relevancy; authority
- backlinks; internal links
- sitemaps; URLs
- content; link juice - Correct Answer 1. relevancy; authority
- Crawling, relevance, authority
- Discovery, indexing, ranking
- Discovery, relevance, authority
- Relevance, indexing, ranking - Correct Answer 3. Discovery, relevance, authority
- Expertise, authoritativeness, technical SEO
- Expertise, authoritativeness, trustworthiness
- Ease-of-use, authority, trustworthiness
- Ease-of-use, application, trustworthiness - Correct Answer 2. Expertise, authoritativeness,
That's right! Depending on how established you website is, your focus will shift more towards building relevancy with content or building authority with backlinks.What are the three stages of ranking?
That's right! Each of these three stages correlates with an action the search engine takes: crawling, indexing, and ranking.In the context of SEO, what does E-A-T stand for?
trustworthiness Brianna is a marketing manager at XYZ Agency in charge of setting the firm's SEO strategy for the next quarter. Currently, XYZ's website uses the design from its redesign in 2010. Though the website gets a decent amount of organic traffic, the numbers have been decreasing month over month. Brianna has 1 / 3
three writers working for her and has been given some budget for SEO improvements. What steps would you recommend Brianna take to improve her company's SEO strategy next quarter?
- Hire a web design agency to redesign XYZ's website and task the content writers to create at least
- Perform usability testing on XYZ's existing website to determine areas of improvement and do
- Start reaching out to journalists to build backlinks to XYZ's blog posts and add more conversion points
- Heading tags specify the title of a web page in search results. Title tags provide a hierarchical
- Heading tags provide a hierarchical structure to a web page. Title tags specify the title of a web page
- Heading tags only appear in search results. Title tags appear on a web page.
- There is no difference. They are the same thing. - Correct Answer 2. Heading tags provide a
three blog posts per week for the next three months.
keyword analysis to determine which keywords to target with their content.
to their websit - Correct Answer 2. Perform usability testing on XYZ's existing website to determine areas of improvement and do keyword analysis to determine which keywords to target with their content.That's right! Before diving into content writing or website redesigns, Brianna should take the time to understand what's working and what isn't. Then, she can make decisions about what changes to make based on that data.What is the difference between a heading tag and a title tag?
structure to a web page.
in search results.
hierarchical structure to a web page. Title tags specify the title of a web page in search results.That's right! Heading tags and title tags are often written in the same way, but they serve two different purposes.True or False? Words like "click here" or "learn more" are effective link descriptions.True False - Correct Answer False That's right! Descriptive link text is important for SEO because it describes the contents of the page you're linking to. 2 / 3
You need a meta description because it: (Choose all that apply.)
- increases clickthrough rates and visits from organic search.
- allows search engine crawlers to scan the content of your page.
- gives the right people the right information at the right time.
- increases visits from social. - Correct Answer 1. increases clickthrough rates and visits from organic
- gives the right people the right information at the right time.
- increases visits from social.
- Format the content with an H1 header and H2 subheadings.
- Add an image for every step.
- Use different font colors for the headings and body text.
- Capitalize each word in the blog title.
- Include a personal anecdote in the recipe introduction. - Correct Answer 1. Format the content with
- What are people searching for?
- How difficult will it be to rank for a search query?
- Why do people search for one keyword over another?
- What format do people want to receive information in? - Correct Answer 1. What are people
- How difficult will it be to rank for a search query?
- What format do people want to receive information in?
- / 3
search.
That's right! Meta descriptions provide a brief summary of your page that appears in search results.Examine the pictured blog post. How would you improve the on-page SEO of this blog post?
an H1 header and H2 subheadings.That's right! Properly formatting this blog post with H1 and H2 headings will help search engines better understand the post's content.Choose all that apply. Which of these questions does keyword research help you answer?
searching for?