SEO Questions and Answers 2024 Graded

SEO Questions and Answers 2024 Graded A+/Verified 10 Common Black Hat Practices (aka Stuff Google Hates) - Correct Answer 7. Scraped Content -Borrowing authoritative content and modifying it slightly to use on your own site -Modified, but without any real enhanced value

• Participating in affiliate programs without adding significant value
• Keyword Stuffing

-Loading pages with irrelevant keywords -Out of context lists -Long lists of word categories -Product/service oriented lists

• Pages with malicious behavior (phishing or installing viruses, trojans, malware, etc.)

Write Compelling Content - Correct Answer 1. Strive for Usefulness

• Strive for Differentiation
• Strive for Depth
• Write to convert/move the needle, but be aware of the increment of change you are targeting
• Be aware of silence or gaps on various issues in the marketplace of ideas, and fill the gap substantively
• Use visual language and word pictures + visual assets to support the ideas
• Be surprising and interesting
• Take a few risks with humor, even on a site with a serious subject
• Share, Don't Push
• Write Conversationally

Anatomy of an Optimized Page - Correct Answer -Target keyword in URL -H1 tag -Keyword Proximity in 1st line -Images with Alt tags -Internal links 1 / 3

-More alt tags -More internal links -Clear calls to action -Be useful and helpful -More images with alt tags -Title tag and description tag

• Strive for Usefulness - Correct Answer -What specific problem are they trying to solve?

-How would this help my readers?-What key issues do I want to resolve?-What specific advice can I give?-How would the consumption of this content represent something intellectually or practically "nutritious?"

• Strive for Differentiation - Correct Answer -Does this sound like other content in the marketplace of

ideas?-What makes my post or my page unique?-Would someone read this and say, "Wow, this answers my questions in a way no one else has."

• Strive for depth - Correct Answer -Is it long enough?

-Is it substantive enough?-Would someone read this and say, "Wow, this is really thorough." -Depth and substance should be evaluated based on topic and the needs of your target users.-Think in terms of appetizers and main courses

• Write to convert/move the needle, but be aware of the increment of change you are targeting -

Correct Answer -Am I overshooting for a page or post?-Am I undershooting for this page or post?-Is my target for change or persuasion clear?-What is the intellectual shift? 2 / 3

-What is the emotional/psychological shift?-What is the pragmatic shift?

• Be aware of silence or gaps on various issues in the marketplace of ideas, and fill the gap

substantively. - Correct Answer -Sometimes it's not what is said but what isn't said.-What are your competitors not saying?-What are the unmet, unaddressed needs?-Have you done enough fact finding about competitors?-Explore the nuances!-The secret is in the details!

-Gaps: entrepreneurial opportunity

• Use visual language and word pictures + visual assets to support the ideas. - Correct Answer -Original

angles and perspectives -Conscious use of metaphorical constructs in title tags and H1 tags -Conscious use of keywords in title tags and H1 tags -Thematic development using a consistent metaphor or word picture -Original images and video work best in support of the content

• Be surprising and interesting - Correct Answer -Give your readers something they don't expect

-Reversals -Challenge assumptions -Turn a phrase into a different direction -Bust a myth into a different direction -Would readers walk away and say, "I had no idea"

• Take a view risks with humor even on a site with a serious subject - Correct Answer -Humor is

attractive if tastefully executed -Humor for humor's sake is not always what you're striving for, but it can drive traffic -Contextual humor works best

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