SOC 3330 Exam 2 Study Guide ( Latest 2023 )
Questions and Answers Included
• social perception
Answer: the study of how we form impressions of and make infer-ences
about other people.
"Constructing an understanding of the social world from the data we get throughour senses"
• social cognitions
Answer: how people select, interpret, remember, and use socialinformation
"Ways individuals process, organize, structure, and retrieve info to make sense outof themselves, others, and situations."
• What gets noticed?
Answer: People pay more attention to negative or more salient info.
Often focus on info that fits priming • Priming
Answer: An enhanced ability to think of a stimulus, such as a word or object,
as a result of a recent exposure to the stimulus
For example, research has found that we can prime someone to walk more slowlyby having them read words like cautious or leisurely
• Assimilation Answer: interpreting our new experiences in terms of our existing 1 / 2
schemas
A child sees a new type of dog they've never seen before but recognizes it as adog • Contrast effects
Answer: when priming a schema changes a person's thinking in theopposite
direction of the primed idea
• Salience
Answer: An individual's belief that an issue is important or relevant to him or
her
Something you focus on
• Categorization
Answer: a cognitive process used to organize information by placing itinto
larger groupings of information
Process that we construct reality and meaning into
• Prototypes
Answer: a mental image or best example of a categoryused
to put things into categories • Exemplars
Answer: individual instances of a concept or category, held in memory
comparing its similarity to the memory representations of all previous exemplarsfrom each relevant category
- / 2