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TestmBankmformMarketingmAnmIntroductionm12thmEditionmbymArmstrong

Completemdownloadablemfilemat:

https://testbanku.eu/Test-Bank-for-Marketing-An-Introduction-12th-Edition-by-

mArmstrong 1) Accordingmtomthemfive-stepmmodelmofmthemmarketingmprocess,mthemfirstmstepminmmarketingmis .

• capturingmvaluemfrommcustomersmtomcreatemprofitsmandmcustomermequity
• constructingmanmintegratedmmarketingmprogrammthatmdeliversmsuperiormvalue
• buildingmprofitablemrelationshipsmandmcreatingmcustomermdelight
• understandingmthemmarketplacemandmcustomermneedsmandmwants
• designingmamcustomer-

drivenmmarketingmstrategymAnswer:mD

Difficulty:mModerate

ChaptermLO:m1

CoursemLO:mDiscussmthemfundamentalmconceptsmofmmarketing

2) aremdefinedmasmstatesmofmfeltmdeprivation.

• Needs
• Ideas
• Demands
• Values
• Exchangesm

Answer:mAmD

ifficulty:mEasy

mChaptermLO:

m2

CoursemLO:mDiscussmthemfundamentalmconceptsmofmmarketing

3) aremthemformmhumanmneedsmtakemasmtheymaremshapedmbymculturemandmi ndividualmpersonality.

• Wants
• Necessities
• Services
• Benefits
• RisksmAnsw

er:mAmDifficul

ty:mEasymChap

termLO:m2

CoursemLO:mDiscussmthemfundamentalmconceptsmofmmarketing

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4) Whenmbackedmbymbuyingmpower,mwantsmbecomem .

• needs
• demands
• offerings
• values
• ideasmAnsw

er:mBmDifficul

ty:mEasymChap

termLO:m2

CoursemLO:mDiscussmthemfundamentalmconceptsmofmmarketing

5) Abelmnowmhasmthembuyingmpowermtompurchasemthemcomputermthatmhemwantedmtombuyms ixmmonthsmago.mAbel'smwantmhasmmostmlikelymbecomema(n)m .

• need
• value
• demand
• offering
• desirem

Answer:m

C

Difficulty:mDifficult

mChaptermLO:m2

CoursemLO:mDiscussmthemfundamentalmconceptsmofmmarketingm

AACSB:mAnalyticmthinking

6) Marketersmaremsaidmtomsuffermfrommmarketingmmyopiamwhenmtheymignoremunderlyingmc onsumermneedsmandmfocusmexcessivelymonm .

• consumers'mbrandmexperiences
• competitors'mthreats
• consumers'mexistingmwants
• competitors'mstrengths
• consumers'mfuturemdemand

smAnswer:mC

Difficulty:mModerat

emChaptermLO:m2

CoursemLO:mDiscussmthemfundamentalmconceptsmofmmarketing

7) ismthemactmofmobtainingmamdesiredmobjectmfrommsomeonembymofferingmsom ethingminmreturn.

• Targeting
• Segmentation
• Differentiation
• Exchange
• Positioningm

Answer:mDmD

ifficulty:mEasy

mChaptermLO:

m2

CoursemLO:mDiscussmthemfundamentalmconceptsmofmmarketing

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8) Dividingmammarketmintomseveralmsectionsmofmcustomersmismknownmasm .

• massmcustomization
• marketmpositioning
• marketmsegmentation
• valuemengineering
• undifferentiatedmmarketin

gmAnswer:mC

Difficulty:mEasymC

haptermLO:m2

CoursemLO:mDiscussmthemfundamentalmconceptsmofmmarketing

9) Selectingmparticularmsegmentsmofmampopulationmofmcustomersmtomservemismcalledm .

• processmreengineering
• brandmsynchronizing
• massmcustomizing
• targetmmarketing
• marketmpositionin

gmAnswer:mDmDiff

iculty:mModeratemC

haptermLO:m3

CoursemLO:mDiscussmthemfundamentalmconceptsmofmmarketing

10) GTmGrand,mammanufacturermofmultra- luxurymcars,msuppliesmcustomizedmvehiclesmbasedmonmthemspecificmdemandsmofmcustomers minmaffluentmmarketmsegments.mThemcompany'smapproachmismmostmlikelymreferredmtomasm .

• massmdistribution
• costmleadership
• consumer-generatedmmarketing
• targetmmarketing
• undifferentiatedmmarketin

gmAnswer:mD

Difficulty:mDifficult

mChaptermLO:m3

CoursemLO:mDiscussmthemfundamentalmconceptsmofmmarketingm

AACSB:mAnalyticmthinking

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11) Ambrand'sm ismthemsetmofmbenefitsmthatmitmpromisesmtomdelivermtomconsumersmtomsatisfymtheirmnee ds.

• dominantmeffect
• fringembenefit
• perquisite
• valuemproposition
• dividendmyiel

dmAnswer:mD

mDifficulty:mEa

symChaptermLO:

m3

CoursemLO:mDiscussmthemfundamentalmconceptsmofmmarketing

12) Whichmofmthemfollowingmconceptsmholdsmthatmconsumersmwillmfavormproductsmthatmarem availablemandmhighlymaffordable?

• themmarketingmconcept
• themproductmconcept
• themsocietalmmarketingmconcept
• themsellingmconcept
• themproductionmconce

ptmAnswer:mE

Difficulty:mModerat

emChaptermLO:m3

CoursemLO:mDiscussmthemfundamentalmconceptsmofmmarketing

13) Themproductionmconceptmholdsmthatm .

• consumersmwillmnotmbuymenoughmofmamfirm'smproductsmunlessmthemfirmmundertakesmaml

arge-scalemsellingmandmpromotionmeffort

• amcompany'smmarketingmdecisionsmshouldmconsidermconsumers'mwants,mthemcom

pany'smrequirements,mconsumers'mlong-runminterests,mandmsociety'smlong- runminterests

• consumersmwillmfavormproductsmthatmaremavailablemandmhighlymaffordable
• achievingmorganizationalmgoalsmdependsmonmknowingmthemneedsmandmwantsmofmtargetm

marketsmandmdeliveringmthemdesiredmsatisfactionsmbettermthanmcompetitorsmdo

• consumersmwillmfavormproductsmthatmoffermthemmostminmquality,mperformance,mandmin

novativemfeatures

Answer:mCmDifficu

lty:mModeratemCha

ptermLO:m3

CoursemLO:mDiscussmthemfundamentalmconceptsmofmmarketing

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