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UCLA COMM 10 FINAL EXAM NEWEST 2024 ACTUAL
EXAM 200 QUESTIONS AND CORRECT DETAILED
ANSWERS WITH EXAMPLES (VERIFIED ANSWERS )
|ALREADY GRADED A+
What are the 4 functions of mass media? - ANSWER- Content Medium Manifest Latent
What is Content? - ANSWER- the media functions as a source of information
ex: during elections: newspapers
- give you information about election, candidates, etc.
- key in helping one vote
ex: influencing on how you dress by weather
- key: specific information you get on weather
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What is Medium? - ANSWER- the main function of the media lies within the elements of the medium itself
ex: going to the movies on a first date in order to avoid having to
talk a lot and thus giving each other a common ground to talk about
What is Manifest? - ANSWER- the function of the media that is obvious
ex: read a book because one is interested in the plot
What is Latent? - ANSWER- the function of the media that is hidden, unintended
ex: listening to radio during breakfast to avoid talking to
husband
What are the 6 (Societal) Functions of Mass Media? - ANSWER- Status Confirm Pass on/Enforces traditions, norms, values Narcotizing Effect Services Political System 2 / 4
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Create Social Cohesion Services Economy
How does it Confirm Status? - ANSWER- Media confirms status of organization, people, event by reporting on them; thus making them important
- media legitimizes people/issues
ex: Gay student killed: media covered; gay rights got covered
How does it Pass on/Enforces traditions, norms, values? - ANSWER- Media tells what's right and what's wrong
- certain news tells what to do and makes sure you follow them
- usually mass media upholds status quo
- giving homogenizing effect
ex: man doesn't pay taxes: story comes out then he went to jail
How does it have a Narcotizing Effect? - ANSWER- narcotics:
destroys senses
- media blinds and distorts our senses; thus, failing to support
critical thinking 3 / 4
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ex: media floods us with information so much that we're numb
and don't have time to carefully consider
- makes us apathetic; thus, failing to raise critical questions and
thinking
How does it service Political System? - ANSWER- leaders use mass media to address public
ex: tells you what's happening on your news feed
- learn what candidates say helps political system work
How does it create Social Cohesion? - ANSWER- brings us together
- gather around particular social website
ex: jumps online to see what's going on
during dramatic crisis
ex: 9/11 -- victims, volunteers
being alone --> scared
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