COM2603
EXAM PACK
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UNIVERSITY EXAMINATIONS
May/June 2022
Examination session: Semester 1/2022
COM2603
Intercultural, development and health communication
80 marks
Duration: 3 hours
This paper consists of 3 pages.
Instructions:
• Invigilator App QR Code: see page 4 below (fauilure to use the App will result in NO MARK). App instructions placed on Moodle site.• Aim to answer all the questions in the examination paper.• Please number all your answer pages.• Please number all your questions exactly as per the numbering in the examination question paper.• It is compulsory to answer ALL three sections in this examination paper (Section A, B and C).• Please do not leave blank spaces at all.• Please remember to submit your compulsory Departmental Declaration with the examination or you will obtain zero. (Refer to the Moodle site in the folder: compulsory exam declaration). It is also compulsory to submit the university declaration/honor pledge with your examination (follow the system rules here).• Referencing is compulsory per question (from both your study guide and textbook sources) or you will lose marks per question for no in-text referencing.• Please remember to save your completed examination paper in PDF format only. Other formats will not be accepted. One file upload only.
• Submission of examination paper: please view the instructions placed on the
Moodle module site, submit via MyExams Mo odle site:
https://myexams.unisa.ac.za/portal/
• For scanned examination papers: please follow the instruction file placed in the Moodle exam folder. Please ensure it is legible and clear. Only one single file upload is allowed. What is submitted is/will be marked.• No emailed examination papers will be accepted.• Please preview your file to ensure you have submitted the correct file (content), for the correct module (see exam rules on Moodle).• Please use the 1 hour allocated grace time for submission.
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COM2603
MAY/JUNE 2022
[TURN OVER]
2
YOU HAVE TO ANSWER ALL THE QUESTIONS.
Section A: Intercultural communication
QUESTION 1
Read the following scenario and answer the questions that follow.
Intercultural communication students at the University of Southern Africa could not agree on what culture meant and what the characteristics of culture were. Lee and Kuhle were having a discussion on campus. Lee is of the view that members of a cultural group tend to have similar perceptions or worldviews because these worldviews are learnt via communication with members of the group. Kuhle on the other hand, said that members of a cultural group differ, some individuals have a worldview that differs from members of their cultural group and that culture is not fixed but may change over time.
1.1 Discuss the following characteristics of culture and provide examples from the scenario above.
1.1.1 Culture is shared. (5)
1.1.2 Culture is dynamic and heterogenous. (5)
1.2 Discuss the following challenges in intercultural relationships and provide examples from your own experience.
1.2.1 Affirming another person’s cultural identity. (5)
1.2.2 Negative stereotypes. (5)
QUESTION 2
Read the following scenario and answer the questions that follow.
Mikateko, a deputy principal at a Johannesburg private school says that the history and literature used at the school is Eurocentric and has asked the management to use Afrocentric history and literature. Mikateko says her role as the first black principal at the school is to challenge the school so that it includes more black teachers as well as African history. Her black colleagues at the school on the other hand, claim that they are Westernised and cannot speak any African languages but only speak English with a British Accent. Mikateko’ s colleagues say that students need to learn Western literature like they did so that they don’t sound like village people when they visit Western countries.
2.1 Discuss the following strategies and provide examples from the above scenario.
2.1.1 Aggressive accommodation strategies. (5)
2.1.2 Aggressive assimilation strategies. (5)
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