WGU C201 Pre-assessment Qsuestions And Answer 2023 Which part of the organizing process aids in effective and efficient progress toward planned goals and often results in changes within the organization? - Answer Evaluating results What is the result of a company increasing the delegation of authority and the span of control? - Answer Increased number of direct reports per manager Which two key elements does an effective organization include? - Answer Human interaction, structure Why does a line organizational structure function most effectively in a crisis situation? - Answer It established a direct flow of authority A company might divide itself into smaller groups that best match the types of customers it service. this is an example of - Answer Departmentalization Which primary driver does management use for an organization's structure? - Answer Achievement of company goals Which step in the organizing process results in management group work activities into units within the organization? - Answer Departmentalization A high tech startup company is launching a marketing campaign for its new social media portal by highlighting how the portal exceeds the connectivity and collaboration capabilities of all other social media sits. Which type of competitive advantage is this company leveraging? - Answer Product Which marketing strategy is devoted to maintaining continuous bottom line prices than relying on short term price cutting tactics such as cents off coupons, rebates, and special sales? - Answer Everyday low pricing When would a pull promotional strategy enhance a competitive advantage to market a product better than a push strategy? - Answer When demand for the product is driven by the end user Which marketing tool is essential to building an effective relationship marketing campaign? - Answer An affinity program Which element of the promotional mix has the advantage of messaging that can be tailored for each customer, but the disadvantage of a high cost per contact? - Answer Personal Selling What three factors should be addressed in a successful marketing plan? Choose 3 answers. - Answer Target Market, Sales revenue goals, Plan implementation timeline (not on list, marketing budget) Which three characteristics are measured in demographic segmentation? Choose 3 answers - Answer Race and ethnicity, Income, Household size 1 / 2
WGU C201 Pre-assessment Qsuestions And Answer 2023 In which three ways does business-buying behavior differ from consumer-buying behavior? Choose 3 answers - Answer Buyers face organizational influences in addition to their own preferences, purchasers often invite selected providers to bid on a purchase, a group or committee often makes decisions Which three conditions, in a global selling environment, should a small company leverage to create a competitive advantage? Choose 3 answers - Answer Availability of capital, mobility of labor, local labor costs With which two types of products does a marketing strategy rely on advertising more than personal selling? Choose 2 answers. - Answer Consumable supplies, accessories to primary products After years of marketing a body lotion, a cosmetics company begins promoting the lotion as an the lotion as an insect repellent as well. In which three product life cycle extension strategies did this company engage? Choose 3 answers - Answer Adding new users Increase frequency of use find new uses for the product What are three ways that an effective brand name can influence consumer product recognition? Choose 3 answers - Answer it depicts trademark protection
AWARENESS
it conveys an image LOYALTY It is new and distinctive FAVORABLE IMAGES A customer has purchased a product twice and intends to do so again. Which stage of brand loyalty is this customer in? - Answer Brand preference Which manufacturer distribution model is enhanced by the shipping and tracking capabilities of a global package delivery service? - Answer Direct Which three tasks are key responsibilities of operations managers? Choose 3 answers - Answer Planning the overall production process, implementing the production plan, determine the best layout for the firm's facilities.Which two characteristics does a Just-In-Time (JIT) System have? Choose 2 answers - Answer A JIT system seeks to eliminate anything that does not add value in operations activities, production using JIT reduces a firm's inventory costs.Which aspect of operations management do the ISO 9000 Standards address? - Answer Establishment of effective quality systems?Which manufacturing model uses technology to produce small runs of customized products cost effectively? - Answer Flexible
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