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WGU C712 Marketing Fundamentals EXAM 2023 Questions and Answers (Verified Answers) 1.Which actions represent the facilitating functions of marketing? ANS Standard- izing and grading 2.A sporting goods company is developing a marketing plan.Which two statements represent the strategic level for this plan? ANS The com- pany leadership wants to inspire people to get outdoors more often.The company leadership seeks to expand distribution to retail specialty shops.
3.An outdoor clothing company is revising its marketing plan and wants to emphasize sales promotion strategies.Which goal of this marketing plan is considered strategic? ANS Enhance dealer effectiveness 4.A home improvement store has a cooler that contains soft drinks and 1 / 4
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other beverages at its checkout lanes. The company believes this is a way to increase profits, while providing a better shopping experience for its customers.Which type of utility is being provided here? ANS Place 5.A large clothing manufacturer wants to begin offering athletic apparel in a market that is already dominated by two well-known companies. The new manufacturer will impact the other two companies' market share.Which of Porter's five forces will the two well-known companies experience?- ANS Threat of new entrants 6.A group of small, independent grocery store owners have come together to negotiate better prices for meat products from suppliers.Which of Porter's five forces do the store owners represent to the meat suppliers? ANS Bargaining power of buyers 7.What is an advantage of using first-mover strategy? ANS Companies capture the greatest market share.
8.A new clothing company is trying to penetrate the department store market by offering its clothing at a cost to customers that is lower than 2 / 4
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expected. The intent is to build a loyal customer base.Which element of the marketing mix does this represent? ANS Price 3 / 4
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9.Company A, a medical supply company, offers low prices and free shipping on any sized order. However, the company has noticed that one of its com- petitors, Company B, has a larger market share, despite higher prices. Upon investigating further, Company A realizes that Company B has a trained sales team that visits each client to close its sales.What is the marketing mix element that company B emphasizes over com- pany A? ANS Promotion 10.An automotive company uses the same car chassis in manufacturing both regular and high luxury brands.Which potential strength occurs with this platform manufacturing design?- ANS Lower development costs 11.A large retail company competes against other low-cost, big-box retailers. The company pays its employees significantly higher hourly wages than other big-box retailers and manages to be highly profitable.This company receives industry recognition for its wage policy.How can the company capitalize on this strength using a SWOT analysis?ANS - Use the strength as a retention strategy 12.The owner of a sandwich shop is trying to increase business. There
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